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New Franchise


Introducing… J


…a stack of franchise opportunities with takeaway restaurant Big John’s


ust over 20 years ago in the working-class neighbourhood of Erdington in Birmingham, the fi rst Big John’s store opened for business. Immediately, it had an enormous impact on the surrounding community; its main attraction being fi sh and chips for only 99 pence. Queues wrapped around the store day and night from the start. Big John’s engineered a concept that


controlled portion sizes and provided a great value meal to its customers. It hadn’t just arrived; it had driven a truck over all other competition within weeks. No business could cope with the sheer volume of energy and discounting that propelled this new business forward.


Not to mention the whole new range of


products bursting from the counter. Not just fi sh and chips, but also rotisserie chicken, fresh naan kebabs, pizza, southern fried chicken and succulent burgers. This early innovation has never left the business and is an absolute constant. They innovate with product, with marketing, packaging and promotions.


It was John’s giant personality and


creativity that got the ball rolling, but it was when he was joined by his brother, Bob, that everything came together. A formidable force was made when Bob’s calm nature and marketing skills merged with John’s operational mind. In September 2015, Big John’s announced it was to relaunch the franchise after a number of trials, research and development. In January 2016, they welcomed its fi rst franchisee Shafi que


Mushtaq, a local teacher from Kings Heath in Birmingham. Shafi que was looking to retire from teaching and to purchase a casual dining franchise in the local areas of Birmingham.


By luck, he approached Big John’s in the


fi rst week of the announcement of franchising and secured Station Road, Solihull, Birmingham. A property was secured within weeks of signing the franchise agreement. Big John’s off ered a turnkey solution, which gave the team a timescale of eight weeks for completion. The store opened in January 2016 and witnessed a great success on the fi rst week of opening. “I’ve purchased a great franchise in a prime location. On the fi rst week of opening, I’ve hit my budget and forecast sales, and I look forward to my fi rst year of business,” Shafi que commented.


“I’ve purchased a great franchise in a prime location.”


They have two sites in Leicester now


and are looking for the next phase of the Big John’s brand to be rolled out across the UK in partnership with regional and single site franchisees. Greater Midlands, Manchester and London are regions the brands are focusing on. Once Big John’s has established this heartland plan, it will move on to stage two. They have already received interest in Leeds, Bradford, Liverpool and Newcastle.


Now with 17 sites in total, Big John’s is looking for partners who are interested in taking master franchises for a particular region in the UK. A site can be introduced directly to Big John’s acquisition team. The relevant manager will then liaise with you directly regarding your future franchise outlet, and assess whether the site is the right location.


franchise@mybigjohns.com 22 | BusinessFranchise.com | June 2016


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