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Franchise Focus


changing needs of the public it serves and secondly, being competitively priced, it has remained accessible to a broad range of potential investors.


Commenting on the way the business has evolved in order to remain at the top of the market, Kevin said: “To my mind, every change represents a potential new opportunity for our business and the possibility for continued growth in the network”.


For those new to owning and running a business, the franchising route off ers greater security and protection from making poor commercial decisions, whereas going solo means the risks are higher. The partnership entered into by Caremark and the franchisee is a key factor in the success of the brand, with both parties keen to protect their business interest and maintain its good reputation and presence in the sector.


Partners in care


Become a caring entrepreneur with Caremark can be rewarding for many different reasons


INVESTMENT LEVEL: FROM £90,000 I


f franchise exhibitions are anything to go by, there are plenty of people out there at the moment, looking at all the franchises on off er and wondering where to invest their


hard-earned cash. Joining a reputable franchise network and forming a good business partnership with a proven franchisor is a good route to go, particularly if the investor has never owned or run their own business before. Potential investors are spoilt for choice with the multitude of franchises available. However, one does not have to break the bank to buy into a great opportunity. With this in mind, professionals looking for inspiration could consider the growing care industry as a possible career option. With the population living longer, the demand for high-quality home care is increasing. No longer is the average life expectancy the biblical ‘three score years


and 10’, today it’s more a case of ‘70 is the new 50’. People continue to be active but may still require some support to do so. The social care market is estimated to be worth £23billion but I wonder how many people have considered looking at a business in home care? Since its launch 10 years ago, Caremark has become synonymous with two things: a great business opportunity and high quality home care. The brainchild of Kevin Lewis founder and CEO, Caremark has grown steadily in the past decade and now has a network approaching 100 offi ces, with eight in the Republic of Ireland and one in Malta. As business opportunities go, Caremark


has produced a business model which has remained both relevant and commercial, in spite of cuts within the sector. Two factors which contribute to this are: the model embraces diverse ways of delivering care and support, thus keeping pace with the


Contrary to popular thinking, having a background in social care is not necessary in order to succeed in this business. The Caremark franchise has attracted candidates from high-fl ying city professionals, the armed forces, the IT industry and the wine trade. The common denominator is the need to be in control of one’s own destiny. All businesses require hard work and dedication, and for someone with an entrepreneurial spirit and a desire to make a diff erence to other people’s lives, a Caremark care franchise may well be a good fi t. Although the care industry is highly


regulated and requires a depth of knowledge and understanding, franchisees are not left unaided. Caremark’s thorough franchisee training equips all new business owners to work in the industry. Training does not, however, provide the necessary determination to succeed or the dedication to deliver a high-quality service in the community. This is a vital ingredient that all candidates must have. With an ongoing support package, franchisees are provided the best professional guidance throughout their commercial life, enabling them to build long-term businesses and safely negotiate their way through the sector legislation. For those looking for an exciting challenge with a long-term future, a home care franchise is worth a look.


Caremark Care providers


www.caremarkfranchises.com franchise@caremarklimited.co.uk 01903 266392


June 2016 | BusinessFranchise.com | 77


Investment: £50k-£100k


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