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Franchise Focus


Springboard to success


ChipsAway franchisee, Scott Ratcliffe- McClelland explains how the franchise gave him an excellent launch into the world of work


INVESTMENT LEVEL: £29,995 L


eaving university at the height of the recession in 2009 was hardly an ideal start for Scott Ratcliff e- McClelland. Armed with his degree in vehicle design, Scott’s


initial plan had been to approach Land Rover for his fi rst position, but with huge layoff s, this idea had to be shelved. It was Scott’s father who suggested he went into business for himself, which subsequently led to a visit to a franchising show at the NEC. “I didn’t know what to expect,” said Scott. “I was looking at vehicle-related opportunities, and there were several at this particular show. “ChipsAway really stood out for me, partly due to how engaging I found Tim the CEO, and partly because the stand


Scott Ratcliff e-McClelland


was hugely professional. I took away some information, and then spent time doing my own research, looking at the internet and scouring forums – on which I found nothing but good feedback.”


Although Scott had excellent hands-on knowledge, he lacked business acumen and marketing skills. ChipsAway provided him with a business mentor, and some initial marketing training, which included


social media, advertising, basic accounts management and how to advertise to maximum eff ect. And then came his launch weekend at Morrisons in West Bridgford, the geographical area he was to cover. Of course, any business takes time to build, and Scott had factored this into his future plans – allowing a couple of years for regular advertising, and word of mouth to take eff ect. And today, fi ve years after launching his business, he’s delighted with the way things are running. In fact, Scott currently has bookings in the diary for six weeks in advance – such is the demand for his services. “I don’t want to expand at the moment,” he said. “I’m as busy as I need to be right now, but maybe in the future I may run several mobile vehicles, plus a static CarCare Centre so customers can have a choice of whether they want to drop in, or be visited. But for now, being a mobile operator is off ering me everything I need it to. ChipsAway was defi nitely an excellent career choice.”


ChipsAway Automotive paintwork repairs


www.chipsaway.co.uk uk@chipsaway.co.uk 0800 980 5423


We support, you succeed.


With unrivalled training and ongoing support, together with regular national television advertising, extensive marketing campaigns and a UK-based Call Centre passing on £35 million worth of repair leads last year alone, brand leader ChipsAway provides a proven business opportunity and the potential to turnover £80,000+pa and generate a great living from day one!


❱ ❱ Leaders of a multi-billion pound marketplace ❱ ❱ Full training & ongoing support ❱ ❱ National TV advertising as standard ❱ ❱ Potential to turnover £80,000+pa ❱ ❱ Guaranteed funding available


For your FREE information pack please contact us on 0800 980 5423 or visit www.chipsaway.co.uk


*Guaranteed funding is subject to availability and available to candidates approved by ChipsAway International with a minimum personal investment of £15,000. Total Franchise Investment £29,995+VAT.


Approved Centre 84 | BusinessFranchise.com | June 2016


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