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• Support – What initial training and ongoing support will you receive to grow your business? Be sure you’ll be properly supported; consider any areas in particular that you’re less experienced on and ask how the franchisor can help you on those?


From left to right: Steven Frost, Smith & Henderson; Ian Christelow, ActionCOACH; David Williams, RBS


• Recognition – What’s the stature of the business in its sector? Has it been accredited by the bfa and other trade bodies? Has it been nominated for (or won) any awards in either franchising or the wider business community?


to nearly 44 per cent and we’re really excited by that – B2B is no longer solely a man’s world at ActionCOACH!”


Why are business services franchises a winner?


In the latest NatWest/bfa survey on the franchise industry, 97 per cent of franchisee- owned units reported profi tability. There are now 163 business and commercial services franchise brands in the UK, and with more than 5,000 franchisees between them they account for more than one per cent of franchisees in the UK. Roughly 80 per cent are turning over in excess of £50,000 a year, and 32 per cent over £250,000 a year. It’s little wonder that white-collar franchises are so popular when they have such huge growth potential but can be started from a small home offi ce with minimal overheads and low or zero stock. Some of the most successful franchise partners at ActionCOACH still operate from a home offi ce. Franchisee John Cottrell generates signifi cant client income each month which enabled him to buy his dream car, an Aston Martin – but that wasn’t why he joined ActionCOACH. He said: “Why I joined is really simple; I spent most of my time overseas to such an extent that my hotel rooms started to feel like prison cells. “I thought to myself, if I’m so good at


turning companies around then why don’t I turn around my own life? For me, that meant working from home and fi nding something that would allow me to do that. “To be able to work from home, I knew I needed to connect with my local business community in Hertfordshire, and ActionCOACH off ered exactly what I needed with a global brand and systems already set up for me. As an ActionCOACH franchisee, I work with business owners to make a real diff erence.” Business services are often a ‘need’ rather than a ‘want’ purchase and the only question for a customer is which supplier to choose.


“The biggest motivation for our franchise partners comes from their clients,” added


Ian. “When you hire a lawyer or accountant, you do so because you have to. But when you hire an ActionCOACH business coach, it’s because you want to.


“Quite often, it can be because another business owner has referred us because they saw great results – not just in their business but in their work-life balance, too. “That moment when you help a mum or a dad get their business under enough control to see their kids at their school sports day for the fi rst time is priceless and there’s no better feeling than making a meaningful diff erence to someone’s life and hearing their heartfelt thanks.” James Circus went to ActionCOACH for help with his business. “I contacted ActionCOACH in 2012 because I was working until midnight and missing out on my two girls growing up,” James said. “ActionCOACH helped me grow my business to a £10million turnover and reduce my hours to just 20 a week. “So I became an ActionCOACH too, so I could help others achieve their dreams. What’s more, I just took my family on holiday for three weeks in Bali!”


Your checklist for choosing a white-collar franchise If you think a management franchise sounds like a good option for you, the next step is to research your options carefully. The British Franchise Association (bfa) advises you to focus on these areas:


• Financials – What are the costs involved in starting and operating the franchise and is there funding support available if you need it? Do the major high-street banks consider the franchise to be a good investment? What are your projected fi gures and return-on-investment (ROI) based on?


• Operations – Are franchisees encouraged to work together and share ideas and best practice within the network? Particularly if it’s a home-based franchise, this can also help avoid feeling isolated.


• Insider knowledge – Speaking to existing franchisees is critical; fi nd out about life in the network and whether they would choose the franchise again given a second chance. Any good franchisor will encourage you to do this.


ActionCOACH can claim a home run when it comes to this checklist, receiving the award for the UK’s Best Franchise (£25,000-£75,000 investment) at RBS’s Best Franchise Awards at the end of 2014 and 2015. They also became one of only six franchises to achieve a fi ve-star franchisee satisfaction status three times in a row, and were shortlisted for Best Franchisee Marketing Support in the Franchise Marketing Awards 2016. As an ActionCOACH business coach, you will work with business owners, helping them in areas including: how to increase their profi ts, develop powerful systems and also build a strong team. ActionCOACH franchise partners told us that the results are not only a more profi table and sustainable business, but also a dramatically improved life for their clients, making it a fantastically rewarding and fulfi lling experience for anyone who invests in the ActionCOACH franchise. To join this rapidly growing team of over 100 franchise owners in the UK, you’ll need to raise a personal contribution to your investment of at least £10,000 (banks can lend up to £30,000 unsecured) and impress the ActionCOACH directors with your past successes, desire to help others and appetite for learning and growth. The entry-level investment for an ActionCOACH franchise is £21,000 and some of the UK coaches have already achieved revenues in excess of half a million pounds a year.


ActionCOACH Business services


www.actioncoach.co.uk ukrecruitment@actioncoach.com 01284 701 648


June 2016 | BusinessFranchise.com | 17


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