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Investment: £10k-£20k


Franchise Focus


The key to franchise success


Recruitment agency Select Appointments is proactive in supplying effective marketing support to its growing network of franchisees


INVESTMENT LEVEL: FROM £19,995 S


elect Appointments is a national recruitment agency franchise with an unrivalled back-offi ce support and training package that allows ambitious professionals to build


successful recruitment businesses of their own in opportunity-rich territories. Select believes eff ective marketing support is directly linked to franchisee success. It is very proactive in providing marketing support to all its franchise owners, and sees marketing success as one of the key drivers behind the continued high performance of its network. It has an expert marketing team in place that franchisees can call on at any time for assistance, advice and support with marketing ideas and new collateral. The Select marketing team assists franchisees with content creation, copywriting, graphic design, social media, internal competitions, sales pitches and client and candidate communications. Each year, Select launches a 12-month marketing calendar, where marketing ideas, opportunities and events are mapped out for all franchisees.


Each franchisee also receives marketing templates personalised to their territory, making it simple for them to produce their own branded material. Head offi ce also shares best practice across its network, so if a specifi c franchisee has a great idea that is proven to work, it is shared across all franchises with assistance given to help put it into action.


A big success for Select, is its head


offi ce-coordinated national sales days. These events are designed to encourage teams to have a day focusing solely on increasing activity to generate


110 | BusinessFranchise.com | June 2016 John Maye


cannot replace franchisee dedication and hard work.


“For a Select franchise to be a success, the franchisee has to be committed to hard work, have excellent leadership skills and be able to build and motivate their team.” Select has been off ering both temporary and permanent placements to a wide variety of white-collar sectors since 1980, and has traded through three recessions. It began franchising in 1992, and undoubtedly, it is their rare level of expertise in both industries that makes Select such a desirable brand and enticing franchise opportunity to so many. The ethos behind the franchise model is actually pretty straightforward. Select has created a franchise system that lets creative business people from any background follow a proven structure that helps them build their own successful recruitment agency.


Select runs a clear franchise model called Offi ce Plus, which means all new franchisees must have serviced offi ces with themselves plus a minimum of two consultants working within the business. Ideally a franchisee will have a team of four consultants working alongside them.


“Select has created a franchise system that lets creative business people from any background follow a proven structure...”


new business while having fun with a competitive edge. There have been some spectacular results, with last month’s competition securing more than 100 new vacancies across the network. John Maye, franchise operations manager at Select Appointments, explains: “We endeavour to give all our franchisees the best platform for success, and see ongoing, eff ective, marketing support as a crucial cog in the wheel. “We have our own marketing team in place who plan marketing opportunities 12 months in advance, and who are constantly identifying opportunities that enable our network to evolve and grow. “Our back-offi ce support is second to none, but it is important to stress that this


Select Appointments is a British Franchise Association (bfa) member and currently has 37 franchise territories across the country and is looking to grow this to 100 in the next fi ve years. It is currently seeking ambitious individuals to join them as franchise owners with opportunities available throughout the UK. A Select franchise costs £19,995 plus vat. Finally, if you decide to invest in a Select Appointments franchise and become a franchisee, you will also become part of The Staffl ine Group plc, as well as a member of the bfa.


Select Appointments Recruitment


www.selectfranchising.co.uk franchiseteam@select.co.uk 07585 709 136 or 0115 828 126


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