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business model to move forward on because it was very different to other care providers. With the ageing population the need for live-in care is growing. With the average life expectancy increasing, more and more people require an alternative to residential care. The continuity of the same carer is a great selling point in comparison with other care companies out there. I knew from my time as a financial advisor that most people would prefer to receive their care staying in their own home, so this was a real opportunity.


Promedica24 Peter Daykin


Peter spent over 20 years as an independent financial advisor, and 10 years dealing with long-term specialist care, assisting people with planning their estates for retirement and into old age. After this, Peter was involved in the care of his father-in- law, which highlighted how important it is that people receive the correct support. This led Peter to become a Promedica24 franchise partner in November 2015.


How have you found running your franchise so far?


Running the franchise day-to-day is hard work but gives me great job satisfaction. I enjoy providing vulnerable adults with an alternative to residential care. Some of the clients often come to me feeling helpless not wanting to leave their home and everything they love behind. I get great satisfaction being able to offer an affordable care solution tailored to every client.


What attracted you to franchising? What transferable skills did you have? I previously worked as a long-term care specialist, which has given me a great understanding of care needs. My experience in marketing has helped me to network and market the business on a local level.


What initially attracted me into franchising was the freedom of running my own company with the support of a well-known and trusted brand. With Promedica24 being Europe’s largest live in care provider it seemed like an opportunity to good to miss.


Why did you choose this sector? Why Promedica24? Promedica24 struck me as being a good


32 | BusinessFranchise.com | June 2016


What are the benefits and challenges of running a management franchise? As with any business you will get out what you put in. I work hard but find the business rewarding and satisfying. As a management franchise I can focus on building the brand in my local area and the head office team find, train and support the carers. It means I can focus on the overall management of the business.


What kind of training and support have you received from the franchisor? The initial training enabled me to understand the franchise, as I had not run a care business before. I have also been supported along the way. The head office team are never more than a phone call away; we have regular quarterly meetings with all franchisees involved, while the franchise director and franchise development manager often visit me in my territory.


How has life changed since you set up your business?


My life has become more fulfilled and I feel


like I am giving back to the community. I am currently working on a book about dementia, which I hope to publish in the near future. I have really enjoyed meeting lots of new and interesting people outside of my organisation.


What qualities do you feel are important in order to achieve success as a franchisee? You must be a good listener in order to be able to understand the needs of clients, and you need to be passionate about providing an exceptional service for your clients. It’s also really important that you are active in the local community and have the motivation and drive to get yourself out there and build more relationships.


What are your plans for the future? I plan to continue to grow and sign more contracts. If I reach my targets I would like to take on additional staff to help with more of the legwork. That way I can focus my efforts on strategic planning.


Describe a typical day.


When I first wake up I will check my emails and respond to any urgent ones. Then I will look at the schedule for the day. My day will usually consist of visiting people in the local area to talk about what we do. I meet people from all walks of life ranging from hairdressers to GPs. I will also spend time speaking to and meeting families who need care for their loved ones.


Our main advantage as a franchise is that we are local and we can provide help quickly when a client needs it. No two days are ever the same.


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