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IMRAN GHAFOOR


Has invested in four stores in under three years


“I


have been with CeX now for nearly three years – it has been an incredibly rewarding experience. I have recently


opened my fourth store in three years, in North Shields, Tyne and Wear. The original plan was fi ve stores in fi ve years – but the support and experienced gained opening my fi rst couple allowed me to grow my portfolio of stores swiftly.


“CeX supported me along the journey, which is greatly appreciated. Many challenges presented themselves during the growth but CeX were always at hand to provide the knowledge and expertise for me. One thing I learned was that people- management skills were the most important tools in my armoury – we now employ around 50 staff members with a dedicated management team in each store along with an overall operational support structure. “There are always matters that aff ect businesses such as bureaucracy from local councils, utility companies and even suppliers; but these challenges were overcome through support, negotiations


and support from CeX; which is readily available from the franchise support team. “The technical aspects of the business


were the attraction for me. Even key systems within CeX are at the forefront of retail, such as CeX’s new hand held tills, etc. In terms of innovation, CeX is head and shoulders above any competition. “We care about our customers; who are


the real benefi ciaries of the technological advances we employ, whether it’s for competitive prices on items that they are trading in or buying from us. The customer experience is enhanced by technology and off ers speed no matter what transaction is taking place – buy or sell. In my previous career, I spent much of my time away from my family, and this led to my change. Becoming a franchise owner with CeX helped open up extra valuable time, as long as I ensure that my franchise is all it can be.


“Now I relish the challenges every new


store opening presents, but I am very keen in ensuring the growth that this opportunity has off ered.”


AND PETER PHILLIPS NICHOLAS ATWELL


Set up shop in Morden N


icholas Atwell and Peter Phillips both previously worked for a CeX franchisee, and they are also both currently professional athletes. In the world of athletics it is all about setting new targets and goals and they have applied the same disciplines to their working life. “We are both passionate about technology, gaming, fi lms and music, so this is perfect for us. The culture here is really positive, this is important as we enjoy what we are doing. We didn’t need much assistance or training in retail as we have plenty of experience, but we did receive CeX-focused training and development. This has been hugely benefi cial having


never run a business before and knowing that there is always someone an email or phone call away gives us the confi dence to make the big decisions. “We have just opened the doors and the experience has been challenging and exciting – just what we expected it to be! We have low overheads here, which will give us a very healthy return. We plan to consolidate our fi nances quickly and then look to expand as soon as we can. “The last few months have been very


diff erent for us – bills coming in, dealing with solicitors, banks, contractors and suppliers – it’s a change of pace and we are looking forward to getting down to business and making money. We would


recommend the franchise to anyone who is not afraid of hard work and loves technology, it’s a hands-on business, and a passion for the products makes all the diff erence.”


CeX


Act now to fi nd out more and secure your location:


webuy.com/franchising June 2016 | BusinessFranchise.com | 25


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