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Franchise Focus


Having their cake and eating it


Husband-and-wife team ditched their day jobs to run their own Muffi n Break business


M


INVESTMENT LEVEL: £250,000 att and Shelley


Jemmerson both chose to leave their comfortable jobs and company cars to pursue their dream to


become café franchisees. The Jemmerson’s carefully chose the established Muffi n Break artisan bakery for their fi rst ever franchise venture together. Matt Jemmerson commented: “We chose Muffi n Break over other franchises because we specifi cally wanted to get into coff ee. We were really impressed with Muffi n Break as customers, so when there was an opportunity to own one ourselves, we jumped at the chance!” The couple opened their fi rst Muffi n


Break in Loughborough in 2010, then came their second store located in Burton upon Trent, and their latest store opened in


Telford in April 2015.


Becoming franchisees meant big changes for both Matt and Shelley. Before opening his franchise, Matt was a contract manager for the Royal Mail group, while Shelley was the service co-ordinator for Karcher and Toyota BT Rolatruc. Shelley commented: “We certainly did


our research when it came to deciding if we wanted to become franchisees and it wasn’t a decision that we took lightly. Now we are both very pleased that we went through with the change.”


The initial investment that comes with setting up a Muffi n Break franchise is on average between £250,000-£280,000 and the couple found that banks were more willing to lend money to an established franchise model.


The couple could see that there


Matt and Shelley Jemmerson


were a lot of positives about starting up a café franchise rather than working independently, especially as Muffi n Break has an established brand around the UK and has a great proven track record. The duo didn’t even have to worry about designing a welcoming look and feel in the store, as Muffi n Break stores already have an established rustic, yet modern, interior and exterior design. Almost fi ve years on, the couple are very happy and believe that being a franchisee can be very rewarding. After recently opening their third cafe, they hope to continue to grow and invest in more Muffi n Break stores in the future.


Muffi n Break Café


www.muffi nbreak.co.uk info@foodco.co.uk 01223 308 781


join a growing brand


Our artisan retail café concept is hot right now. We have opportunities for enthusiastic, ambitious people with strong communication skills to own a Muffin Break and build a profitable business. Come and talk to us at stand R110.


300 stores worldwide 60 stores in the UK 15 year track record Full turnkey operation


Find us at stand R110


www.muffinbreak.co.uk 76 | BusinessFranchise.com | June 2016


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