Investment: £50k-£100k
Franchise Focus
A royal welcome O
Home Instead Senior Care is awarded highest accolade from the Queen INVESTMENT LEVEL: £90,000
ne of the UK’s number one homecare franchisors, Home Instead Senior Care, received the Queen’s Award for enterprise in recognition of
innovation – on Her Majesty’s 90th birthday. The highest accolade for business success was granted to the private homecare company in recognition of its bespoke relationship-led care model. Home Instead’s unique approach is
delivered in visits that typically last a minimum of one hour, with clients and CAREGivers matched on backgrounds and interests, so the relationship sits at the heart of the care being delivered. The prestigious accolade pays tribute to the blueprint the franchise business has created for dignifi ed, quality homecare. With a globally tried-and-tested franchise model responsible for the franchisor’s success in the UK, the business has grown to have a £100million annual turnover. Its approach has seen the franchise network expand from the pilot offi ce, opened by husband-and-wife team Sam and Trevor Brocklebank in 2005, to a robust network of 175 offi ces throughout the whole of the UK. The Home Instead network of franchisees provides fi ve million hours of homecare a year to 8,000 clients, employs 8,000 CAREGivers and over 700 offi ce staff . Its franchise model has created a strong ‘family’ of business owners united in the brand’s mission: to change the face of ageing. Trevor Brocklebank, co-founder and chief executive, said: “The Queen’s Award for innovation is the pinnacle of business achievement in the UK. Receiving this prestigious accolade marks out our franchise opportunities as a best-in-class proposition, a way to run a successful business and make a diff erence at the same time.”
The company’s relationship-led care model was realised in the UK by Trevor and Sam after being frustrated by poor quality care experienced when Trevor’s grandfather Frank needed support. The couple were driven to develop a new model of care to help answer the needs of our ageing population.
Despite having no experience in the care sector or in franchising, former IT
80 |
BusinessFranchise.com | June 2016 A snapshot of the homecare business Sam and Trevor Brocklebank
entrepreneurs Trevor and Sam were undeterred in their passion to shape a model of best practice that delivered the best homecare in the UK and provided outstanding support to their franchisees. As master franchisors, and with Trevor’s master’s degree in coaching, the couple looked for like-minded franchisees to join its mission, people who wanted to run a successful business and make a diff erence to society at the same time. At a time when no other care company or franchisor was operating a care model focused on the emotional needs of the clients and not the tasks – Sam and Trevor’s move into the care sector was bold and brave. They didn’t want to be in the business of providing homecare for seniors that aimed for ‘minimum’ standards. Theirs was a vision of care that passed
the ‘mum test’, the standard of care people would want for their loved ones or indeed themselves. For Sam and Trevor, it was a standard that honoured the memory of Trevor’s grandfather.
Early adopters of their vision followed,
with franchises taken by Bryn and Jill Evans in Sheffi eld, Chris and Sue Broadbent in Chester and Catherine and Mike Chalton on the Wirral. Like Sam and Trevor, these founding franchisees all had good hearts and a drive to run a successful business in their local communities. Fast-forward 10 years, there are now 175 franchises achieving exemplary standards under the Home Instead brand. To demonstrate the quality of care being delivered across the UK, Home Instead in West Lancashire was the fi rst homecare provider in England to receive an outstanding rating from the Care Quality Commission. Since then, the business is proud to have received a further two outstanding ratings in Wimbledon, Kingston and in Durham. Trevor added: “We have 145 Home Instead Senior Care territories still available for like-minded franchisees who want to help change the face of ageing. I’m passionate about caring for as many clients as we can and providing exemplary support to our franchisees throughout their business journey.”
Home Instead Senior Care Homecare
www.homeinstead.co.uk/franchise franchiseinfo@homeinstead.co.uk 01925 732 460
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138