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Franchise Focus


Exploding the myth T


he Interface Financial Group is a fi nancial service franchise and, therefore, candidates must have a strong fi nancial background… That’s a myth and IFG want to


explode it here and now!


How is this possible? Simply put, the IFG franchise is certainly about money, but it is also about people and that’s the main emphasis. Therefore, it looks for individuals with a strong business background, but also with a strong people background. Its franchisees need the ability to communicate eff ectively with other individuals.


IFG certainly has a degree of automation and technology, but some of the basics fall right down to creating a personal relationship. If its franchisees fail to do that, then they have a problem, as relationships are fundamental to the way that IFG does business.


IFG believe in an ‘across the desk approach’. This means that its franchisees David Banfi eld, owner


always do business face-to-face with their clients. From a marketing point of view, the business continues the people trend, as it doesn’t embrace cold calling, telemarketing, direct mail, or even basic advertising. Having business referred to the franchise, rather than going out and searching for it, is both a more cost- eff ective and a professional approach


The Interface


The Interface Financial Group welcomes franchisees from all backgrounds INVESTMENT LEVEL: FROM £69,500


– an approach that IFG has used for over 40 years.


IFG franchisees are invoice discounters, but usually on a single invoice basis – this service is also called spot factoring. IFG’s job is to accelerate the cash fl ow for its clients – clients that are usually going through a serious growth period. As IFG grows, it continues to look for serious individuals to join its franchise team – individuals with a strong business background which does not have to embrace banking, accounting or fi nancial service experience, but it does have to embrace very strong people skills.


Financial Group Financial services www.interfacefi nancial.co.uk info@interfacefi nancial.com 0845 834 0332


June 2016 | BusinessFranchise.com | 83


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