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Franchise Focus


Is a franchised business for you?


Regional development agent for Subway, Haj Atwal gives his top franchising tips


INVESTMENT LEVEL: FROM £100,000


business, you also need to be passionate about what you do. Many potential franchisees already have excellent business fl air, but you need more than this to run a successful franchise. It’s important you know your franchise, your market, local community and competitors – a franchised business is hard work and in order make it a success you have to truly know and believe in what you are investing in.


Subway franchisee Haj Atwal


over 85 stores across the East, North and South of Scotland. Haj recently opened a new store in The


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Centre, Livingston – a shopping centre in the heart of the town – becoming the 5,000th Subway store to open in Europe. Having worked for the Subway brand for


more than 15 years, as both a franchisee and development agent, Haj shares his top tips for franchising success...


Is franchising for you? The Subway brand owes much of its success to the strong support systems it has in place for all franchisees. The great thing about a franchised business is that you are operating in a tried-and-tested system with excellent training and a solid support structure, with added scope to improve your business and work with the franchisor to develop the brand. However, you need


ith his business partner and brother, Narinder Atwal, Haj runs 32 Subway stores and is a development agent for


to be sure that you are willing to adhere to this system and work within the parameters of the franchise’s existing processes and procedures. This support has proven to be very successful and the fact that over 70 per cent of all new Subway franchises worldwide are sold to existing franchisees, speaks volumes.


Have you got what it takes? To run a successful franchise, it’s important you know your business inside out and prepared to ‘work the line’, which in this business means working as a Sandwich Artist™. You will master all aspects of your business from behind the counter, serving customers, and managing the everyday running of the store. You must be willing to get hands-on with the business – it enables you to empathise with your staff and customers, giving you the overall knowledge to direct the business eff ectively. Hands-on management is vital to running a successful store – simply owning the franchise is not enough. To be a success in any franchised


Do your research – The fi rst step will always be to research the franchise fully. Most franchises have websites packed full of information for potential franchisees, including online seminars, training guides and background information. Make it a priority to read the franchise trade press and attend any local franchisee exhibitions and seminars in your area – and make sure you go armed with questions. It is also important to check out the competition, research the market trends and how the franchise has performed historically – are there any potential threats which may adversely aff ect the success of your franchise in the future and what plans are in place to address these? Investing in a franchise can be a life-changing business choice, so it is vital to make an informed decision.


Motivation matters – An understanding of the dynamics that motivate individuals is a real bonus in business. As a quick- service restaurant franchise, the Subway brand is always faced with the ingrained perceptions of working within the food-to- go industry. Attracting reliable, customer- focused staff and retaining them is a key issue within the industry and it is essential that you can off er potential employees motivating factors to keep them challenged within the organisation.


Subway Quick-service restaurant


www.subway.co.uk/business franchiseopportunities@subway.co.uk


0800 0855 058 (UK) or 1800 413 076 (Eire)


June 2016 | BusinessFranchise.com | 75


Investment:£100k+


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