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Franchise Focus


The growth of live-in care


The Promedica24 family is rapidly expanding every day, so make sure you’re part of it


INVESTMENT LEVEL: £15,000


Europe, which recruit and train carers for its franchisees. This means the typical total cost of a Promedica24 franchise including working capital is only £25,000.” The growing demand for live-in care is based on it providing a viable alternative to residential care homes. In research conducted by Promedica24, 84 per cent of doctors said that they believed that people get better or do not decline when they are able to stay at home. Even the minimum of one-hour visits, which are provided by the best quality care franchises, is not enough for some. The alternative is going into a residential care facility which can be scary. Plus, often there is a lack of individual care due to limited staff , with a ratio of one carer for eight-to-10 residents. Live-in care provides full time one-to-one care, which is totally bespoke for the client. Dan explained: “The cost of our service is comparable to the cost of going into a care home. The diff erence is our clients get to stay at home, we shop, cook, live with our clients and ensure that we deliver a fully person-centred care approach. I have seen many approaches to care and I am sure that full time live-in care is truly the gold standard.”


A


ccording to Age UK, there are currently 11 million people aged 65 or over in the UK. By 2030, this number is projected to pass


the 20 million mark. Due to the ageing population the NHS can no longer meet the ever-increasing demand for care. The challenges faced by the UK are leading to a dramatic increase in the demand for aff ordable live-in care. Dan Archer, franchise director for


Europe’s largest live-in care provider Promedica24, explains why he feels that franchisees may have the solution to the problems of an ageing population: “I genuinely believe that we cannot leave decisions around the care for our elderly to politicians and civil servants,” said Dan. “The energy and commitment of franchisees and the innovation of franchisor organisations has a far greater potential to make the changes that we need. In our business we say it is harder to make a diff erence than to make a profi t. We focus on making a diff erence because when we do, the commercial side of our business will always come.” Promedica24 is the UK’s only franchised,


“Promedica24 is the UK’s only franchised, specialist live-in care provider.”


In over 12 years of success


specialist live-in care provider. Franchisees do not deal with short-term visits like traditional care franchises; the carers for Promedica24 live with the client. The franchise model is also very diff erent to other care franchises. Dan explained: “In traditional care franchises the franchisee registers with the regulator, they have to take offi ce space and recruit a care manager then recruit all of the carers – all before they can provide any care. “This takes time and costs money; the total investment in a traditional care franchise can be around £100,000. But this is not the case with Promedica24, the franchise registers with the regulator, so the franchisee can work from a home offi ce to keep overheads down, it employs the care managers and has 39 offi ces across


Promedica24 has provided care solutions to over 19,000 families. The expert team have over 20 years’ experience in the franchise industry and an abundance more in the healthcare sector. Promedica24 has over 100 franchisees across the UK and Germany. Promedica24 is looking for ambitious self-starters to join their franchise and become part of Europe’s largest provider of live-in care. Care experience is not a necessity for joining, you just need to be passionate about selling and delivering a proven model and you have to want to make a diff erence.


Promedica24 Home care


www.promedica24franchise.co.uk d.archer@promedica24.co.uk 01923 381200


June 2016 | BusinessFranchise.com | 117


Investment: £10k-£20k


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