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Market Focus


We love working and building our company together and the freedom HomeXperts have given us. There is nothing more challenging and more rewarding than running a business, and it’s pretty incredible that we get to experience it side-by-side.


What are the benefi ts of working with your partner? Are there any challenges? JB: We have a strong marriage and we love spending time with each other, which is a must for working together. Two


working as one can do triple the business and when we put our heads together it makes for a better brain. Working together can certainly be a challenge at times, but we have defi ned roles in our business that plays to each other’s strength. We discuss every evening how the day went and what needs to be done going forward. We may not always agree, but we always end the day together.


What do each of you bring to the business? JB: We know how our strengths can


complement one another and off set those things we are not so great at accomplishing.


My wife oversees all the companies’ administration, marketing and fi nancial aspects of the business, while I usually focus on bringing more sales, letting businesses and serving the clients. We do not compete with one


another. We each have our areas of expertise and we do appreciate each other’s strengths and talents. We also reward each other at work and don’t take each other for granted.


What did you do prior to franchising? GC: Jayne worked as a nurse for many years and developed her skills through diff erent aspects of healthcare. She has worked in hospitals, as a district nurse and as a practice nurse in doctors’ surgeries. I worked in education management and was a senior manager in several colleges.


What prompted your decision to invest in a Caremark franchise together? GC: There were a number of factors. A big one was, quite simply, to do something diff erent. The reason for choosing care rather than any other type of business was because we thought that our skills and experience were highly relevant. The reason we chose Caremark was because we found them thoroughly professional and there was no heavy sales pitch.


What strengths do each of you bring to the business? GC: Jayne has gained a wealth of experience from working in her various nursing roles. As the registered care manager of our business, Jayne speaks to many diff erent people throughout the day, from the medical teams involved in our customers’ care to families of customers and her past nursing experience has proved invaluable. Not least is her ability to deal with customers from all walks of life. My strengths lie more on the business side of things. My former career gave me excellent management experience and equipped me with good communication skills and business acumen, which is essential to running our business.


What are the benefi ts of working with your partner? GC: The biggest benefi t is that we know each other’s strengths and weaknesses. This gives us great confi dence because we know that if we are working within our spheres of expertise we know things will be


Caremark Garry and Jayne Costain


Joint owners and directors of Caremark, Thanet, the couple opened their business in this largely urban corner of Kent in 2012 and provide a personalised care and support service to adults living in and around Margate, Ramsgate and Broadstairs.


done well.


As a general rule we will discuss most aspects of the business and arrive at an agreed way of working. When it comes to the day-to-day running of the business, Jayne will be very much immersed in the care side of the things. This might be meeting with new and existing customers, dealing with care and support workers and carrying out practical training. I will focus my attention on the business aspects, which include marketing, fi nance and recruitment.


How do you fi t work around family life? GC: We have been married for 25 years and although we have no children, we both have families in the Midlands, so making time to go back and visit three or four times a year is important.


In essence, what we do now is not signifi cantly diff erent from our previous jobs


How have you found working together so far? GC: I would say that things have worked very well. We are very diff erent people with contrasting skills, and consequently have very diff erent roles in the business. However, these diff erences are complementary and thus enable us to work eff ectively and get results. This can sometimes lead to disagreements but I don’t think this is necessarily a bad thing. In any organisation there probably has to be some tension for things to work. For us the greatest tension is manifested by the diff erence in focus that we have. We both agree that our primary aim is to provide an outstanding service to our customers. To achieve this, I keep Jayne grounded in the realities of running a business and Jayne keeps me grounded in the practicalities of providing quality care.


June 2016 | BusinessFranchise.com | 59


in that there were and are great demands placed on our time. We have always taken the view that, if we are going to perform well at work, we have to have time away where we can switch off and do other things including spending time with loved ones. Visiting family and meeting up with old friends is one way that we ensure we have time away from work.


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