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Having a good, motivated team around you goes a long way in delivering the premium products we have on offer. I love to hear positive customer feedback and scoring high with mystery shoppers.


What attracted you to franchising? What transferable skills did you have? Having over 30 years in print and property management was a significant advantage. Having print clients in marketing helped me understand the regular marketing that a franchise requires and how to direct my business. Property management experience laid the foundation to choosing the right location and understand commercial leases.


Why did you choose this sector? Why Esquires?


I like good customer service and I’m passionate about coffee. I wanted to create a destination that people would like to visit


and feel comfortable. I also like meeting new people. Esquires ethos is something I feel passionate about. The coffee beans are ethically sourced, Fairtrade and organic, and Esquires cares about the producers as it is committed to providing clean water and sanitation to the most vulnerable. It is exciting being part of an organisation that is in global growth mode. Each franchisee is allowed to create a venue to suit the local community – as long as you are 80 per cent brand and 20 per cent localisation to protect the franchise.


What are the benefits and challenges of running a management franchise? Creditably with banks, a good supply train and proven brand. If I have any issues, someone in the head office is always available to talk to, and I have a dedicated operations director who visits the shop often to advise on new product launches.


What kind of training and support have you received from the franchisor? Not having any previous experience in catering, I was very fortunate to have had an experienced trainer who had managed other Esquires coffee houses and was hands on. I had three weeks training in three other stores to help me with the day- to-day operation of the business. A spreadsheet was supplied for the rota to help with time management.


What qualities do you feel are important in order to achieve success as a franchisee? You need to be able to understand the financials, be a good bookkeeper and familiar with franchises.


Operating a coffee house is a 12-hour seven-day-a-week business. You should be able to manage, understand your staff and delegate – you won’t be able to work seven days a weeks forever.


MyHome Cameron Macleod


After working for both Ford and BMW, Cameron began his franchising journey. After running a couple of franchises, Cameron and his wife, Christina, were considering retiring when the MyHome opportunity arose. Thoughts of retirement were subsequently shelved, as it seemed an opportunity too good to turn down.


How have you found running your franchise so far? It’s a positive challenge. My partner, Christina, and I came into this with our eyes open – we are enjoying the work and can see things moving in the right direction.


What attracted you to franchising? What transferable skills did you have? I had run a couple of franchises before but in different areas. Franchising makes use of every skill I have ever acquired! Christina is strong in the sales and customer service area, and I take care of the marketing, bookkeeping and journey planning.


Why did you choose this sector? Why MyHome? We’d been looking for a cleaner ourselves, and wanted a professional company that


28 | BusinessFranchise.com | June 2016


would come in and out and get on with the work in an efficient and systemised way, rather than potter around and stop for chats and coffee. We chose MyHome as we liked the modern feel and professional approach of the company.


What are the benefits and challenges of running a management franchise? The benefits are easy – freedom to build your business as you like. People always say this, but you do get back what you put in. The particular challenges we face are managing the staff-to-customer ratio. Our cleaners are fully employed and not on zero hour contracts – it’s part of the ethos that we bought in to.


What kind of training and support have you received from the franchisor? Training was over five days, and


included a cross-section; we worked through the operations manual, which covered marketing, sales, recruitment, time management, the unique tri- colour cleaning process and, finally, ‘understanding the numbers’, which is about operating the business efficiently and profitability through the use of planning, recording and measuring cost and productivity ratios.


How has life changed since you set up your franchise with MyHome? It hasn’t changed dramatically in our case, as we were franchisees before. Let’s just say we’ve continued to be as busy as ever. But we love it!


“We chose MyHome as we liked the modern feel and professional approach...”


Would you recommend a management opportunity like MyHome to others seeking to run a franchise? Yes absolutely – as long as they understand it’s not a quick money-spinner. All business starts with hard work, but if you want autonomy and freedom to work as you like, then definitely.


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