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Investment: £50k-£100k


Franchise Focus


Style your own business


Invest in your future with Supercuts – the great value salon brand that everyone loves


INVESTMENT LEVEL: FROM £71,900


than 200 salons across the UK and 2,500 more worldwide, it knows how to market its brand profi ciently in both traditional advertising methods and on digital and social media platforms. Supercuts off ers continuous training and education to all stylists so the franchisee can stay focused on the business. The franchise model follows a simple yet


eff ective format that provides individuals with the opportunity to benefi t from a high- demand, high-repeat cash business with potential for growth and development. As a franchisee, you will benefi t from being able to keep your full-time job and open multiple units, as shown by franchisee Brian Papenberg.


“You don’t need a large number of staff to run a Supercuts salon.”


Franchisee Brian had the dream with L


eading high-street salon brand, Supercuts, owned by Regis UK Ltd, launched its franchise programme last summer, following the success of a similar


model in the US.


There’s no need to be a hairdresser There are three important points you need to know about owning a Supercuts franchise: • It’s a serious business for people who aren’t hairstylists


• You do not need to know how to cut hair to open a Supercuts franchise


• This business is not exclusively for hairstylists


Did you know? • The haircare industry is a need-based business, not a want-based business.


• Haircuts can’t be performed over the internet!


78 | BusinessFranchise.com | June 2016


• A licensed professional must perform hair services. You will not be cutting hair – you will be in charge of running the business


• You don’t need a large number of staff to run a Supercuts salon


• Inventory costs are low • Hours are reasonable


The Supercuts brand is widely


recognised. It’s also backed by strong advertising, robust web and mobile presence, and is sought after nationally. Supercuts is one of the most recognised and popular salon brands in the UK, and caters to more than one million clients annually. In the US, Supercuts is the number one haircare franchise. With 30 years of experience, it has a tested platform and has streamlined salon operations to deliver a turnkey solution to its franchisees. Supercuts also has eff ective marketing strategies; with more


an entrepreneurial drive. Educated with a good job and young family, Brian wanted to not only balance work and family life, but also act on his desire to build and eventually own his own business. “I’ve been working in corporate America for a little over 15 years currently as an IT project manager in a large corp. I always felt like I was missing something,” Brian states – and he’s not alone. Brian had to fi nd a business in a sector that met many of his criteria, with a manager-run model. Going into business for yourself and investing your own money is risky enough, but giving up a full-time income with a young family may be too much for people to overcome. “Goals for me were ultimate fi nancial


freedom,” Brian said. “The haircare industry is unique in that it’s not capital intensive. It really allows you to build a business within a reasonable budget. “You would think that holding down a full-time job at the same time as you’re trying to run a franchise like Supercuts, that you would be bogged down between the two. I’ve been able to manage that time and still make it to my children’s sports days and spend time with my family. Things have really come together for me.”


Supercuts Hair and beauty


www.supercutsfranchise.co.uk kurt.landwehr@regiscorp.com


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