Review G2E VEGAS 2015
CASINO TECHNOLOGY AND ALTO DRIVE A HOT ROD
Casino Technology has teamed up with North American partner Alto Gaming to launch a Hot Rod range of slots dedicated to classic American cars, bringing the deep rumble of power, the nostalgic passion of rodding, and the irresistible mix of speed and wins to casino floors
The suite of games carrying the Hot Rod brand feature unique game design characteristics, but it is the packaging that saw this project stand out from the G2E exhibition floor with the cabinet being a sit down, shrunken version of a vintage hot rod car.
The Hot Rod slot machine features Casino Technology’s Arch technology with a full HD resolution, 42" curved, gaming customised display.
Alexander Gornakov, Founder and CEO of Alto Gaming, said: “Being a loyal Hot Rod fan since my childhood and dreaming of driving such an exclusive vehicle, just like millions of adrenaline seekers, the idea was born to turn a boy's dream into an innovative gaming experience, bestowed with the premium play performance expected by our clients .The Hot Rod slot machine has translated Alto Gaming's brand message, “Altering Gaming” to the best possible extent, employing cutting-edge technology and authentic game concepts with bespoke designs for contemporary customers.”
Tyler Schulze, SVP of TEN Enterprises, owners of the Hot Rod brand, added: “We are very excited to see the
Elena Shaterova with Arch
Hot Rod brand extended to this unique category. Alto Gaming is a leader in the gaming technology industry, and immediately recognised the outstanding opportunity to leverage long-standing consumer affinity for the Hot Rod brand into gaming experiences that feature both the vehicles and the lifestyle surrounding this enthusiast passion.”
Roy Student, President of Alto Gaming, said: "The passion for hot rodding brings together people of all generations. We are pleased to have the opportunity to partner with a globally recognised brand like Hot Rod, as it is a household name that everyone is familiar with. Everyone knows exactly what a hot rod is and why it’s exciting.”
Casino Technology has of course already achieved notable success with such ‘out of the box’ concepts with its Play Me Grand Piano blazing a trial in markets with its embedded auto-roulette and slot screens situated around a real piano. Meanwhile further innovation was on show in the form of the new Arch cabinet, demonstrated with Casino Technology’s new slot title, Treasure Journey, with its unique math models, game features and adventurous themes.
Elsewhere the multi-game series Gamopolis, with its recent releases Highway and Multiskin, has proved extremely popular for Casino Technology in Latin America. The road-map of the newest Speedway versions contain 40 unique games and a progressive.
One of many games expected to do well is Wild Sunrise, focusing on the adventurous Wild West and the wilderness of endless prairie where anything can happen after sunset. This classic American story has been specially developed for the American market after extensive observations of the local preferences.
Casino Technology’s Elena Shaterova said: “Empowered by a system library and improved reactions, we’ve seen a 50 per cent increase both for the game play speed and customer satisfaction. The new platform adopted in the Gampolis Speedway series is also driven by operator demand for greater in- game interaction and higher slot machine efficiency (per unit of time spent on device). The Latin Americans really like our multi-games and we’ve made progress in the locals market in North America. We expect to be in four or five locations by the end of the year.”
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