Review G2E VEGAS 2015 Theuns Jonck, DRGT Systems Manager Africa. SMALL BUT PERFECTLY FORMED
DRGT showed in Vegas that in the case of touchscreen monitors, it’s not about size, it’s what you do with it that counts
The latest micro-screen from systems experts, DRGT, is a 3.2inch screen retrofitted easily onto any gaming machine. The fully interactive gaming screen is accessed via a player card, giving player statistics, fund transfer options, points progress and call attendant functionality, etc. “Everyone has been adding larger and larger screens,” explains DRGT’s Theuns Jonck, at the G2E Vegas show. “However, as player tracking functionality moves to mobile devices, operators want functionality on small, robust and fast touchscreen devices, and this new screen is both cost sensitive and features a very quick processor. You even have the option of adding advertising and video play-back to the screen.”
Also shown at G2E Vegas on the DRGT stand was the proprietary table game, Perfect Elevens. Displayed utilising the chip reading skills of drTable, chips are read on a blackjack table whereby a progressive side bet game offers a jackpot across either a wide area network or localised play.
“We do not change the dynamics of blackjack, explained DRGT’s Mr. Jonck. “And we don’t alter the way the player bets, they simply try to get an ‘11’ with the same cards they are dealt. We can vary the payout according to the number of jackpot cards added to the deck and can offer huge jackpots and mysteries too, which makes this the first approved mystery WAP table game on the market. We can even publish the jackpot straight to the casino’s Twitter feed, so players can check the progress of the jackpot directly on their phones.”
GAN SIGNS UP FIRST MAJOR STRIP
NAME TO SIMULATED GAMING GAN has completed an amazing year stateside by signing up its first major Las Vegas land-based casino client to Simulated Gaming, its fifth deal with a major commercial US casino operator
The deal, all but finalised at G2E but announced just after the show, will see American Casino & Entertainment (ACEP), owners of four Nevada casinos including the Stratosphere, launch a Simulated Gaming online experience for new customers and existing patrons nationwide in the United States.
Dermot Smurfit, CEO of GAN commented: “Breaking into the Las Vegas casino market has remained a priority for GAN in 2015, supported by my own move to Las Vegas earlier this year. We’re delighted to partner with ACEP to bring their local casinos and the major destination casino ‘Stratosphere’ online nationwide in the United States. We believe Simulated Gaming is the right opportunity for major land-based Nevada casino operators seeking to extend their business and patron relationship online and take market share in the highly competitive Las Vegas gaming market.”
Alec Driscoll, Director of Gaming Development at ACEP added: “The team at GAN has demonstrated their ability to execute swiftly to bring us online, the power of their technical platform and the merits of their Simulated Gaming model supported by Slot Tournaments, a wide range of games and their patented approach to driving increased visitation on-
5 8 Supported by 41 months’
operating data across three major US casino’s
deployments, Simulated
Gaming is now proven to drive increased visitation on-
property and in 2014 delivered on average a 28 per cent uplift
Simulated Gaming has been proven to monetize Internet traffic to existing websites operated by land- based US casinos with average revenue per daily active user (ARPDAU) of $2.75 in 2014 and $2.82 in H1 2015, as against an original estimate of $0.60, greatly exceeding equivalent numbers reported by Social Casino operators on Facebook.
Dermot Smurfit, GAN CEO
property. ACEP will have the opportunity to launch Simulated Gaming online this Winter, before year’s end.”
Simulated Gaming is the innovative Internet gaming service designed by GAN specifically for land-based US casinos to launch in advance of prospective regulation, offering a gaming-as-entertainment consumer website and mobile Apps enabled with unique monetization features such as real-time Slot Tournaments and a compelling Internet gaming content portfolio of over 200 casino slot, table and skill-based games, including poker, backgammon, gin rummy, poker dice and blackjack tournaments.
Launched in the US by GAN in January 2014,
Supported by 41 months’ operating data across three major US casino’s deployments, Simulated Gaming is now proven to drive increased visitation on-property and in 2014 delivered on average a 28 per cent uplift in on-property theoretical win from increased visitation by existing patrons who also engage with Simulated Gaming online.
US casino operators report up to 50 per cent of their surveyed casino patrons are already engaged in playing Social Casinos on Facebook. Simulated Gaming enables land-based US casinos access to the Social Casino market worth an estimated $1.3bn per annum in the United States in 2015 and is proven to increase property visitation among existing patrons, reactivate lapsed patrons bringing them back on- property and drive acquisition of new patrons from outside the typical drive distance to the property.
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