Review G2E VEGAS 2015
player acquisition for land-based casinos, Greentube Pro integrates proven loyalty strategies with the mass appeal of online and mobile play into a custom-branded experience. The platform is fully customisable, allowing land-based casinos to choose from Novomatic’s vast library of respected games as well as content from Greentube partners. Players can experience the casino’s brand anywhere they may be and on any internet-enabled device they prefer.
GREENTUBE SIGNS SOCIAL DEAL WITH FOXWOODS AT G2E 2015
Greentube completed G2E with a groundbreaking deal with Foxwoods Resort Casino, who will use Greentube Pro, the turn-key private-label social casino marketing platform, as its exclusive social casino platform
As part of the Greentube Pro deal, Foxwoods will also act as the exclusive partner for the product taking it to the tribal and commercial casino markets in North America.
Gabriel Cianchetto, President of Market Development for Greentube in North America, said: “This is very much a partnership rather than just a distribution deal. Firstly we’re delighted to be making our first big marquee signing in the States with Foxwoods, where we will be replacing a competitor’s product. Foxwoods will act as a
GOLDEN RACE SHOWING ITS
GOLDEN TOUCH Golden Race was seeking to add its golden touch to G2E Las Vegas with its Golden- Box all-in-one solution for new customers looking to get started in the industry
Loaded with a suite of popular sports betting and casino games including Greyhounds racing, Horse Racing, 3D Football, Speedway Racing, Keno, Poker, Mini Roulette and Live Lotto, Golden Race is constantly bringing more and better games. The Golden-Box auto- update feature allows the system to automatically incorporate any new features and games as soon as they are ready. Golden-Box’s back office enables operators to configure key aspects in the games’
showcase site for the white label B2C social casino platform that we’ve developed. We expect this to go live in four to six months. Then Foxwoods will be helping us roll-out the platform across North America. We very much think that social and real money online gaming can co-exist. A lot of people thought that social gaming was just going to be temporary as markets moved to real money, we see it, however, as a huge marketing platform with the ultimate aim being to drive custom back to the land- based casino sooner.”
Thomas Graf, CEO of Greentube, said: “Foxwoods’ leadership in the gaming industry makes them a perfect home for Greentube Pro. We are proud of our alliance with Foxwoods and the Mashantucket Pequot Tribal Nation. We look forward to a long- term and mutually-beneficial relationship.”
Designed to enhance player retention and boost new
“We are impressed by the quality of the Greentube Pro product line and are excited about working with Greentube to realise this shared vision,” said Felix Rappaport, President & CEO of Foxwoods Resort Casino. “This relationship marks an important transformation for the social gaming segment of our business and we are confident that the fundamental principles that make the Foxwoods brand so distinctive will continue to evolve.”
Greentube Pro was designed to engage with players away from the casino floor. By offering free-to-play social casino games for computers, tablets and smart phones, Greentube Pro enables players to earn rewards including complimentary meals, hotel stays, tickets to events and more.
The Greentube Pro platform is distinctive in several ways. The Greentube Pro solution is specifically designed to drive players into the land based casino by tying play to specific offers, rewards and promotional events. Greentube Pro offers more than just casino games. It is a real social casino experience complete with social engagement and gamifications. Players only see the Client’s brand while playing, ensuring a uniform brand experience.
playback, allowing customers to play all events at the same time or one after another. As well as supplying its game content via terminals, Golden Race additionally offers opportunities online.
Alongside its suite of 3D Virtual Sports, Golden Race was showcasing the new Perfect 6 game, a bright, visually attractive bingo game offering multiple types of bets and bonuses.
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