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focus is on solutions for those big problems, which eventually will lead to the creation of the so-called killer-applications. We haven’t broken down the barrier just yet, but I can assure you that users won’t wait long for it.


WILL WE BE UTILISING VR IN THE HOME ENVIRONMENT, OR WILL VR/AR BECOME PART OF LOCATION BASED EXPERIENCE?


We are already using it in home environments and I’m more than sure this technology will develop to allow players from the comfort of their home to play for longer periods. VR gives users the opportunity to experience an amazing virtual space while sitting at home. Our estimations of “at least one device per family” is about to be true.


VR CAN BE BOTH DISORIENTING, DIFFICULT TO CONTROL AND NAUSEA-INDUCING – NONE OF THE INGREDIENTS AN OPERATOR WANTS FOR THEIR PLAYERS. HOW DO YOU CREATE THE RIGHT BALANCE AND OFFER THE PLAYER THE BEST EXPERIENCE POSSIBLE?


Indeed, there are a lot of problems currently in VR content and any newly introduced technology has some problems, but it doesn’t mean it is impossible to solve them. For


I’m more than sure this technology will develop to allow players from the comfort of their home to play for longer periods. VR gives users the opportunity to experience an amazing virtual space while sitting at home. Our estimations of “at least one device per family” is about to be true.


example, nausea is caused by the physical movements in VR. Te brain is simply not recognising the fact that the body is static in reality, while consciously it is given signals to walk then the user plays in the virtual space. For the solution of this problem, all we need is to remove the act of movement in the VR space or provide some limitations by giving them a choice – whether to walk or to shift from one place into another. Nevertheless, I’m sure that as time passes and VR equipments evolves, we


won’t face this problem anymore. With the right approach to VR content development all the existing problems can be considered solved. Our experience proves that the majority of users who have used high quality VR content don’t want to stop once they have tried it.


IS THE EXTRA DEVELOPMENT TIME, ENERGY AND COST NEEDED TO CREATE VIRTUAL REALITY ENVIRONMENTS AND EXPERIENCE A WORTHWHILE INVESTMENT?


In every developing sphere, additional costs and resources are mandatory. We are creating something that has never been in the market before and there are no regulations and standards. We are making a unique path to the future, demanding 100 per cent commitment, energy, and love. We are sure that our passion towards what we do will spread worldwide.


VR PLAYING TIMES ARE TRADITIONALLY SHORT USING VR EQUIPMENT. HOW DO YOU ACHIEVE A GREAT EXPERIENCE IN MUCH SHORTER TIMEFRAME USING VR?


I have already mentioned the advantages of our products, the experiences players receive, the extremes they go through. Tis is our success in creating great impact in a short timeframe.


NEWSWIRE / INTERACTIVE / 247.COM P81


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