We then use this knowledge to either make changes to the same game or apply this knowledge when designing new games.
Julia Barbakadze, External Relations Coordinator, DLV: It depends. Sometimes it is a tendency of just one country, while the same games may be popular in another country.
Tere are basically three scenarios. In the worst case scenario, when a game does not perform well in all regions, we just do not include it in the multi-games that follow, but we have very few such examples. If a game performs well in one country, but does not render good results in another, and if there are several such games, we just swap out the multi-game for another. Finally, the last possible scenario is to adapt the non-performing game for a specific market.
How do you keep the multi-game fresh and appealing to operators when the essence of the machine is that it’s generic?
Mike Robinson, International Communications Manager, NOVOMATIC: Operators have a wide range of possibilities to promote the best multi- game experience for their players due to the deep NOVOMATIC cabinet portfolio and game mix library. NOVOMATIC offers machines that are built from the ground up to host multi-game content with features such as game dependent LED effects that seamlessly integrate with new games brought onto the platform.
Operators can further enhance the experience by adding a range of jackpot and marketing solutions – for example via independent machine toppers.
Developed over years of experience and between various NOVOMATIC Group companies, the aServe Server Supported Gaming (SSG) system is the next evolution in the multi-game space, and just this month NOVOMATIC announced that aServe now powers 1,000 machines in the UK’s casino sector – a third of all B1 machines in the country.
aServe is an online toolset developed for the NOVO LINE Interactive multi-game platform that remotely adds new games to a multi-game set based on in-depth analysis of the machines. Operators can visualise bespoke and detailed game data across their NOVO LINE estate down to the individual machine and remotely customise a game mix to ensure it remains at optimal performance. A new game is added to
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