manufacturers are European, it’s not a cultural difference that determines the love of multi- game machines, but rather the locations in which players find themselves.
Speaking to Konami’s Steve Walther, we wondered if the success of SeleXion also followed a regional market bias,’ with greater installs in specific regions. He explains: “Our SeleXion multi-game is Konami’s most popular machine internationally in the history of the company. It’s especially suited for small- and mid-size properties that need to maximise each floor position with strong results-producing game content.
“It has even helped cultivate the domestic multi-game sector—a market that previously held little interest for multi-games because of prohibitively slow load times,” continues Mr. Walther. “Podium SeleXion’s speed and customisability achieved exceptional placement volume across North America and we anticipate the same for Concerto SeleXion."
SMOOTH MOVES AROUND THE FLOOR One of the points raised by Aleksandar Skrinjar,
concerned the number of machines a player visits during their time on the floor. He stated that this number was between four and 10, though he didn’t specify the number of games a player selects per multi-game play. “According to our analysis the average player switches between 10 slot machines in one visit/session,” elaborates Mr. Skrinjar. “With Multigame machines, however, players can remain on their preferred machine for a longer period of time and they only swap between games.”
Konami’s Steve Walther believes that multi- games’ “seamlessly interactive interface” is a means for players to move freely between different games, exploring a variety of content with the tap of a finger. “It becomes an environment to enjoy and explore a mix of games in a single machine,” he says. However, according to both Erik Sober and Juan José Rivas Rivas, players swap between games on multi- games machines when they experience either a bad run of luck, or strike it lucky with a big win, though Mr. Rivas remains concerned about the amount of time players can spend in menus.
“A new player normally jumps between all the games, with a little play in every game, which is the reason that in my view that a multi-game can be ‘dangerous.’ Less experienced players, or those having a bad gaming experience, could spend a lot of time without play, reading the menus, help screens, understanding the features or bonuses of the game,” comments Mr. Rivas. “Experienced players, stick to one or two games, with longer gaming sessions; they only move either when they think they have a long streak of bad luck or a considerable win on the game.”
It’s a view that reinforces that multi-games are not tourist/casual player machines, as the sheer variety of games on offer can prove both distracting for the player and inefficient for the operator. Whereas, the time an experienced player spends on a multi-game is multiplied by the variety of games on offer and the ability of that player to find the game that suits them, even in a crowded gaming environment.
It’s a view shared by Mr. Sober, who sees multi-
game players sticking to one or two games only. “Mostly the players have one favourite game that they play most of the time,” states Mr. Sober. “But sometimes when they have bad run of luck they test another game in the mix. Tey could also test another game if they see that the player on the machine next to theirs being lucky on a different game.”
ARE YOU A VOLATILE PERSON? We were interested in finding out more about
those “few favourite” games that experienced players switched between on an infrequent basis. We wanted to know if players swapped between game types, between high and low volatility games for variety, or if they generally stick to the same formats, alternating to new and different themes. “When they ‘switch,’ players usually look for a similar type of game (not clones) on other machines,” describes HIT’s Aleksander Skrinjar. “Most of the time they look for similar games on machines from the same manufacturer.”
Erik Sober of Casino Cosmopol was even more specific. “Players that like high volatility games keep to that type of game,” he explained. “Tey test new games on the floor, of course, but they feel the difference quickly and get a bit annoyed if it’s the wrong type of game for them. Tat’s why good floor planning is so important.”
Floor planning was something that Juan José Rivas Soberon drilled down into even deeper. “Te mix you offer the player is hugely important,” states Mr. Rivas. “I have had good results offering similar types of games to the player on the same machine. Games with
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