Interactive SIS - HORSES-IN-RUNNING


Horse racing is likely to benefit the most from this as operators look to offer a viable, profitable live product. As it stands, the sport is behind sports such as football and tennis, with its limited choice of in-play betting due to current limitation of in- play data.


As it stands, the sport is behind sports such as football and tennis, with its limited choice of in- play betting due to current limitation of in-play data.


However, a shorter time discrepancy between the live action and the customer end product, combined with our forthcoming Horses In- Running Pricing product, could be the key to enabling this.


supplier offering lower latency times could even become a key customer battleground, as operators look to differentiate themselves in a competitive marketplace.


Tat’s because, with homogenous marketing strategies reducing the impact of sign-up offers, best odds guaranteed and free bet promotions, firms now look to operate on the quality of their product. Information is key to this, whether it be data, video, or visualisation.


Video and data suppliers, such as SIS, have always striven to give the clearest and most accurate feeds to their partners, and offering superfast streaming is the next step in the gradual evolution of the betting product. It facilitates an improved user experience, but also the platform to build on in-play betting.


Horse racing is likely to benefit the most from this as operators look to offer a viable, profitable live product.


Tere will certainly be no excuse for operators settling for inferior feeds when better streaming technology is available and affordable.


Indeed, superfast streaming might be the difference between operators getting cut- through in an increasingly competitive industry and standing out from the crowd with first- class technology and a superior user experience.


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