the NOVOMATIC game repository every month and operators can update it to one or many multi-game machines via the click of a button, keeping their gaming floor fresh and appealing to customers.
Athanasios ‘Sakis’ Isaakidis: Chief Executive, International, Merkur Gaming:As always for players, ‘content is King’ Great games are the key to success: just one reason that Merkur Gaming offers such an impressive range of multigame offers across its range.
Tomas Engstberger, Sales Manager, AMATIC: It’s all about the games. Te cabinet may draw in the players but it is the game that keeps him at the machine. Tat explains our focus on MULTI GAME. Together with our innovative cabinets, we have the perfect solution for our customers.
Sebastian Salat, CEO, Zitro: Te difficulty is the same. Te only difference is that a video slot multigame can have a longer shelf-life than any of its games placed on a machine as a single game.
How do you make the multi-game cabinet as appealing to the player as a single game cabinet that can be themed or stylised specifically for the single game?
Sebastian Salat, CEO, Zitro: First of all, the branding of the cabinet is very important. Pick&Win has to be recognised by the player as a guarantee of fun and excitement. On the other hand, the relatively small amount of games on
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the select screen allows the player to easily spot when a game has been changed, renewing and increasing this way the machine’s appealing to the player.
Julia Barbakadze, External Relations Coordinator, DLV:We are convinced that multigame machines are more attractive for the player. Single game themed machines, no doubt, have their strong points, but at the same time they are quite risky. Risky, because if a player does not like the film, cartoon or show taken as the theme for a machine, they just will not play it. On the other hand, multi-games feature variously themed games, so it is easier for the player to find something they like.
Athanasios ‘Sakis’ Isaakidis: Chief Executive, International, Merkur Gaming:We do this constantly. For example, at the recent ICE in London we created a range of themed game suites, Egyptian, Fruits, Heroes, Random Lines where the concept of the individual game suits was stunningly represented on the cabinet and in the artwork.
Tomas Engstberger, Sales Manager, AMATIC: Firstly, we at AMATIC Industries are renowned for our cabinet design. Te latest Performer Grand Arc Slant Top and AMAROX C24 upright cabinets are extremely stylish and have set a new standard for the industry.
We make full use of the large screens to promote each individual game. Tere is no requirement for back-lit game-specific details here.
How do single games compare to multi-games in terms of time on site, and what are the variable factors? eg. does it depend on the market or the type of customers locals/tourists?
Julia Barbakadze, External Relations Coordinator, DLV: It is hard for us to judge about time on site with respect to single game machines, considering our experience with these products is rather limited. Long ago DLV did manufacture single game machines, but eventually settled on multi-games and is now following just this direction. Certainly, everything depends on the market and the player, as the player is the key variable factor from market to market. Here one needs to rely on experience and on operators’ recommendations, but in the end the manufacturer proposes and player disposes.
Sebastian Salat, CEO, Zitro: Tere is no doubt that there are great single games that have succeeded by themselves in casinos all around the world, as it is the case with our video bingo games. However, when talking about video slot games, we believe that the offering of games in the menu of a machine contributes to a higher occupancy, due to the diversity of experiences that it can offer.
Athanasios ‘Sakis’ Isaakidis: Chief Executive, International, Merkur Gaming: Totally! Know your product and know the market and you are already halfway towards success before the games even appear on a casino floor.
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