Interactive SIS - HORSES-IN-RUNNING
A picture paints a thousand words when it comes to superfast streaming
New technology is enabling bookmakers to offer almost-live pictures across all their channels, says Dave Gill, Head of Streaming at SIS, and operators can ill-afford to miss out
Dave Gill, Head of Streaming, SIS
As technology develops so too do our expectations. Gone are the days when we would tolerate grainy black and white television footage, or wait five minutes for an internet page to download. Sports betting is no different, with machine-based staking becoming the norm in retail, and rapidly changing in-play markets for those trying their luck with live events online.
Dave Gill started his career in broadcast engineering with the BBC over two decades ago, and is now Head of Streaming at SIS. He is responsible for all live, near-live and VoD streaming video products through web streaming, IPTV and OTT delivery.
Up-to-the-minute, dynamic odds and offers are now expected, as is faster bet settlement and payback times for winning wagers. But the same cannot be said when it comes to streaming, where delays in picture distribution have remained
P76 NEWSWIRE / INTERACTIVE /
247.COM
In particular, there is a pressing need for speed in the modern environment, where consumers have shorter attention spans and time is very much money.
Up-to-the-minute, dynamic odds and offers are now expected, as is faster bet settlement and payback times for winning wagers. But the same cannot be said when it comes to streaming, where delays in picture distribution have remained, despite the fundamental importance of minimising latency in today’s betting experience.
Many punters have drifted away to the exchanges, such as Betfair, and it is here where the information appears to be ahead of video and any fixed odds bookmaker feed, and this is at its most profound in racing, where every second counts.
Fortunately, things are changing and the fixed
odds operators and their customers can now expect more of their suppliers in the pursuit of a better user experience and the resultant retention gains it will almost certainly deliver.
SIS recently introduced the next step in picture distribution technology with a superfast streaming offering, in conjunction with Swedish technology firm, Net Insight.
Streaming with a sub-three second lag on mobile devices, compared to an industry average of around 12 to 14 seconds, has been successfully demonstrated within betting operators’ apps. Tis best-in-class technology allows pictures to align far better with data and pricing, offering the customer a superior, fairer product.
For the time being this product is temporarily restricted to app-based technology on mobile and tablet devices featuring the latest operating systems but browser support is due later in 2017.
But with capabilities across online, mobile and retail shops, superfast streaming is set to become the industry standard. We expect many more operators to follow suit over the coming months as this will greatly improve their customers experience.
Te benefits of a reliable video streaming
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92
