Lewis Pek Editor
Comment April 2017
Visiting so many gaming locations around the world, what’s striking are both the similarities and the differences from one to the next. Walking onto a gaming floor in Macau and Singapore was purely shock and awe at how the experience was both familiar and completely alien. How players, cultural preferences and gaming legislation shapes the ultimate gaming experience can be both obvious and subtle.
This month we wanted to explore a topic familiar to everyone, though surprisingly not a universal phenomenon by any means. Multi-games, those machines offering a carrousel of games from a single machine or terminal, have become increasingly prevalent in gaming markets from Europe, Africa and South America. However, while gaming locations in these markets have up to 50 per cent of their floor devoted to this versatile product, markets in Asia and especially in the US aren’t as smitten with multi-games. In fact, if you walk the floors of Vegas casinos you’ll be hard pressed to find a multi-game product outside of the realms of video poker.
We wanted to find out why multi-games have proven so popular with players in certain jurisdictions, while they seem to have bounced off others. Is it a cultural thing? A difference in player tastes and preferences, or is it a response to size and scale of operations?
WE WANTED TO FIND OUT WHY MULTI-GAMES ARE SO POPULAR WITH PLAYERS IN CERTAIN JURISDICTIONS, WHILE BOUNCING OFF OTHERS
We approached all the major multi-games developers for their input and for their views on the success and limitations of multi-games, from the standpoint of technology, player preferences, operator efficiencies and advances in the solutions offered.
We additionally spoke to gaming machine operators, in conjunction with Konami Gaming, discussing how their players interact with multi- games, how they set-up their floors and the differences between single games and the rest of the ETGs operated in their locations.
Our thanks to all the contributors for taking part and we hope you find the comments from across the gaming spectrum both useful and illuminating. Normal service resumes next month when we’ll be finalising our Caribbean market report and exploring the topics to be debated in New York at the forthcoming IAGA Summit.
EDITORIAL
G3 Magazine Editor Lewis Pek
lewis@gamingpublishing.co.uk +44 (0) 1942 879291
G3Newswire Editor Phil Martin
phil@gamingpublishing.co.uk +44 (0)7801 967714
Features Editor Karen Southall
karensouthall@gmail.com Consultant
John Carroll
carroll@carrollconsulting.de
International News Editor James Marrison
jamesmarrison@gmail.com Contributors
Zorair Asadour (BetConstruct) Kelvyn Gardner (LIMA UK) Brent Dolan (SIS)
P4 NEWSWIRE / INTERACTIVE /
247.COM ADVERTISING
Commercial Director John Slattery
john@gamingpublishing.co.uk +44 (0)7917 166471
Advertising Executive James Slattery
james@gamingpublishing.co.uk +44 (0)7814227219
Advertising Executive Alison Dronfield
alison@gamingpublishing.co.uk +44 (0)1204 410771
PRODUCTION
Senior Designer Gareth Irwin
Production Manager Paul Jolleys
Subscriptions Manager Jennifer Pek
Commercial Administrator John Pek
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