characteristics. As one obvious comparison example, the US market requires a strong catalogue of time on device games whilst in Europe and particularly in eastern Europe, volatility is ‘King.’ In the end, game choice comes down to successfully meeting the needs of players.
Ken Bossingham, IGT Senior Vice President Casino Core Product: Creation of a multi-game machine requires that the games are each provided with equal visual representation in the bundle. Tis is what led to our creation of the rotating touch-screen sphere in our diversity HD game suites, and also the development of the diversity brand, which represents only multi- game suites so players can recognise it.
Players simply scroll to see which games are displayed on the sphere; select their game of choice, and play. Te iconic theme art is always replicated authentically, so players can immediately recognise their favorite games within the bundle.
Tomas Engstberger, Sales Manager, AMATIC: AMATIC Industries was founded with the focus on Multi Game. Every game is tried and tested as a single game before it becomes part of Multi Game. Te approach is thus to ensure that each game has been successful as a single game. Tat makes our entire Multi Game all the stronger.
Does the ability of players to switch between games mean that they’re not only able to find the game they want much more easily, but that they also sample more games as a result?
Athanasios ‘Sakis’ Isaakidis: Chief Executive, International, Merkur Gaming:Absolutely! Tis is the inherent advantage of multigame machines. Many players will always look first for their particular favourite games but experience shows us very clearly that those players are also willing to sample play new games and, more often than not, those new games also become player ‘favourites’ too.
Tomas Engstberger, Sales Manager, AMATIC: Tis relates back to your first question. Te menu screen is the portal for players to find the game they are looking for. Each player is different – one may have a favourite game and wishes to play only this one. Someone else wants to try a new game. We always ensure that we give full information on our games so that the player can quickly and easily understand them.
limited in terms of game number; too big a choice would lead to a situation where the player constantly switches between games without settling on any one in particular.
Kubilay Ozer, Global Sales Director, APEX gaming:A single game has to be extremely special and we place great focus here. Even though we are known for our EVO3 multigame platform, we placed heavy focus on a single game at ICE – and were rewarded with outstanding success. Our DRAGON EGG game is played over all three screens and is connected with an exciting jackpot. Tis complete island solution has become an instant success – which shows that if you market a single game correctly, then you will be successful – and take gaming to the next level – as we have done at APEX gaming.
Sebastian Salat, CEO, Zitro: Each and every single game needs to be designed with the same attention and attempt the same level of success as it would for an individual game. Mixing these games in a multi-game makes the combination of titles even more powerful. However, as mentioned before, they need to address a similar type of player and also have some of the functionalities in common. In our Pick&Win series for example, all the games share the same two standalone progressive jackpots. Te new sets that we are currently developing will be sharing different things.
Athanasios ‘Sakis’ Isaakidis: Chief Executive, International, Merkur Gaming:Once again, it is a question of accurately researching established player preferences and thus creating a sound knowledge of regional or national
Kubilay Ozer, Global Sales Director, APEX gaming:Tis all depends on the player naturally. We have a great range of games and there is something for everyone within our EVO3 portfolio.
Sebastian Salat, CEO, Zitro: You may want to compare the player switching between games on a multi-game with the viewers zapping experience in front of the television. Even though he may be interested in the programme he is currently watching, he may find breaks to switch channel and check out what the others are offering. A player, that is enjoying the game he is currently playing, may want to try their luck or seek a new type of experience by changing the game, even though he liked the game he’d been playing.
NEWSWIRE / INTERACTIVE /
247.COM P43
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