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3) Speed Up By Slowing Down


We tweet, we text, we answer emails until our thumbs seize. We digest more information in a week than people used to absorb in a year. We jump on and off planes and Skype and go to end- less meetings. And every quarter, we are judged on our per- formance. So we must be making decisions quickly too, right? Wrong. A frenzy of activity will often make us less able to make a decision. Decisions require some focused thinking and dis- cussion, so spending a few hours engaged in a decision mak- ing process can be one of the most effective uses of your time.


4) Accept Risk


The reality is, making decisions involves taking risks and we are so averse to loss that the potential to make a mistake can cause us to freeze. But doing nothing is almost always worse than doing something: as T.S. Eliot wisely noted, the world ends not with a bang but a whimper. A company that wants to move forward knows that mistakes will be made and will make its people feel secure in spite of that. They put safeguards in place to predict and mitigate risk, but are aware that occasion- ally mistakes happen and the wrong decisions will be made.


5) Don’t Let Data Overload You


Columbia University's Sheena Iyengar ran the famous "jam test," which showed that when we are faced with too many varieties of jam to purchase, we are overwhelmed and choose to buy none. An abundance of choice leads to decision paraly- sis. We now have more data available on our phones than was once stored in the best graduate school libraries. We think that the answer lies "out there" and with a bit more time we will stumble across the one piece of data that will help us make the perfect decision. We will never have every piece of infor- mation, so it is essential that we learn to recognize when we have enough data to make a decision and move forward.


6) Clarify Your Values


When you go to a fast food restaurant do you get flummoxed when they ask you if you want to upsize your meal? Of course not. You have your own pre-established heuristic when it comes to fast food. Fast Food = Fat = "No thanks." Or Upsize = Good Value = "Yes please!" Yes or no is easy. When your values are clear, decision making becomes easier. It’s important that companies have clearly defined values statements so that employees have a framework on which to base decisions.


7) Clarify Your Corporate Strategy


It’s easier to make a decision when you have a clearly articu- lated strategy and goals. The best decision is simply the one that drives you toward your goals. The clearer and simpler the strategy, whether it is personal or corporate, the easier it is to make a choice. Clear strategy drives clear decisions.


8) Practice Makes Perfect


It is important to practice making decisions as often as possi- ble. Many decisions require wading through information, doing a detailed analysis, and engaging stakeholders, while other decisions do not. Practice making decisions so the process becomes second nature. You’ll come to learn what decisions you can make quickly and what decisions take more time to research.


If you routinely let everyone else choose the restaurant, vaca- tion destination, or paint color, start making decisions. Decision making is a skill that can be crafted with time and practice.


If you follow a decision making process and keep the above points in mind, you will have everything you need to make great decisions that other people will embrace.


Jen Lawrence holds an MBA in Finance and has widely written and spoken on corporate culture, critical thinking, and strategic planning. Lawrence has been interviewed by a number of media outlets including: The Toronto Star, Report on Business TV, National Post, and Toronto Life. engagethefox.wordpress.com / jenlawrencedesign.blogspot.ca


Mid-Atlantic EVENTS Magazine 89


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