Events that stand out from the rest.
change the standard for projection and content.
Sight and sound together have a huge impact on how an event is perceived by its intended audience. Covington notes that many in-house sound systems are not designed with meetings and events in mind. "They often can be great for music playback and limited remarks or announcements, but they do not offer the quality and range needed formost events."
This drawback can be particularly difficult to overcome when one considers that, according to a recent study, an audience will only retain about seven percent of what they hear,notes Cataldi. He adds that the study further indicates "38 percent of what you say is in your tonality,and 55 per- cent in your presentation. If this is true, then we need to take advantage of the per- centage we are not currently addressing. Using video elements along with sound can help tackle this."
He continues, "TV commercials use thirty second to one minute ads to motivate the viewer to a call of action. Using video and audio provides you with the ability to visu- ally tell a story, even when the audience is not listening. Alternatively, audio allows you to tell a story when the guest is visual- ly distracted. Using a promo reel of what is to come is one way to build anticipation and positive emotion."
The power of using images, though,cannot be understated notes Cataldi. "When col- laborating with our clients on pre-meeting communications,we often suggest the use of photos or video. Historic meeting pho- tos can tell a story. This allows the viewer to actually see what the experience will be like. Taking this a step further would be to produce 30 second to one minute target videos. Using previous meeting photos, video captured during past events, and special messages from keynote speakers can provide the highest pre-meeting ROI."
Also continuing to grow in popularity at meetings and events, notes Cataldi, is the use of 'apps' and mobile technology. Mobile phone applications continue to grow and have become more common- place as part of the process in designing and planning meetings, he says.
Mid-Atlantic EVENTS Magazine 51
Fresh. Crisp. Different and Distinctive. Taste the difference.
For events with taste, Roberts Event Group is a natural alternative to ho-hum, ordinary, run-of-the-mill events, with a fresh, crisp approach that satisfies your craving for something different and distinctive. Take a bite...you’ll like our taste.
215-887-7880 |
robertseventgroup.com
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