And while perhaps not the most glittering party ornament, transportation is vitally essential to the success of holiday events. Martha Dowd, director of sales for Event Transportation Systems (ETS) brings 20- plus years of hospitality expertise to the planning table. Her company’s goal is to provide seamless coordination from first impression to final destination.
“We’re not the sexy element of an event,” she admits,“but transportation can make or break a party. Hundreds of guests must be at a Washington, DC hotel to kick off the season and the President decides to go for pizza right next door! Who knew? We probably did and had Plan B in motion before he left theWhite House.”
ETS resolves such dilemmas throughout North America. Customized ground trans- portation options include motorcoach, minibus, van, sedan and luxury vehicle. Chauffeurs are professional, seating com- fortable, restrooms available and ameni- ties superb. Custom touches are never a problem either.
“A planner has somuch to accomplish for the perfect holiday happening,” says Dowd. “We handle everything they need to get guests to the party and back so they can concentrate on entertainment,menus and decor. We do like to know the theme in order to complement it. ETS provides signage, decorations and audio-visual capabilities. Glitzy goodie bags on seats, champagne toasts and seasonal songs can launch the trip in style. We can even wrap a bus with holiday and new year messages.”
Dowd stresses the impact of first impres- sions. “No doubt, holiday events are set apart from anything held the rest of the year. ETS ensures good fellowship in a warm and cozy setting. We do not just load people onto a bus. Because their transportation is the initial step to a some- times unknown event, we want guests to respond up front with: 'Oh, this is going to be fun.' It’s all about ambience.”
Clients rely on ETS for intelligent schedul- ing and route choice. “Quite a few Philadelphia streets, for example, present challenges,”notes Dowd. “We hire people
28 September October 2014
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