event technology partner early in the plan- ning process, and let them help you figure out the best solution possible given your budget."
Brinkman advises to “make sure that the sales and production manager at the audio-visual company is creative and excit- ed to work with you. As long as you have the vision, the technology is out there to make it happen.”
"Additionally," he continues, "speak with a technology professional before picking and booking your space. Oftentimes, the location is selected and the times for set up and tear down are determined prior to the 'vision' of the event being fully developed. This can significantly limit the technology options as well as increase the budget."
Cataldi agrees that it's important to find a trustworthy and helpful tech partner. "I think the best advice I could give is to reach out to reputable technology support partners. Ask for references, testimonials and examples of theirwork.Having been in business since 1994, we have supported clients who, when our relationship first began, held meetings in small office
spaces.Now they are pushing the envelope and challenging us at IMS to come up with new, state-of-the-art communication solu- tions in exotic,unique spaces."
"If a planner can find a provider they trust and has their best interest in mind," he continues, "I would tell them to express all of their hopes and dreams for their meet- ing. Leave nothing unexpressed. A great partner will work with you to determine the best solution. Sometimes less is more. Ultimately, if your partner is personally invested in you and your goals, they will find ways to provide you with a positive return on experience."
Event technology can be a difficult land- scape to navigate. Hiring the right guide can make all the difference.
By bringing on board experts such as these in the field of audio-visual and technology services, planners can feel confident that their event will run smoothly and result in a positive experience both for themselves and for their attendees.
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Expo Mid-Atlantic EVENTS Magazine 53
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