experience at registration can set the tone for the entire meeting or event, yet we do not put asmuch attention into how to use this space. Traditional posterboards and banners are effective, but over the past few years, our clients have been looking for ways to entertain and capture the attendees' attention while they are wait- ing in line.”
"Using digital signage on strategically placed monitors is one easy,cost effective way to gain more exposure," he adds. "Since the content is digital, adjustments and revisions can be made on the fly; plus, you can save on the printing and shipping cost of the hard goods that would eventually just find their way into a storage closet or recycling bin."
Another overlooked opportunity, Cataldi says, is in properly and fully using the existing architecture of a venue. "Columns,decorative walls andmoldings, to name a few,can all be transformed into
customdigital signage canvas - large scale interactive advertising, immersive stage sets, interactive sporting event game sur- faces, exhibits and more. For many years, this type of technology was only available if you had deep pockets and extensive planning time. Now, this projection tech- nology can be customized to fit almost any budget. The end result can create a dynamic and memorable experience with a superior 'wow factor' for the view- ing audience."
According to Covington,another technol- ogy that is "quite amazing and that is real- ly changing events is projection/pixel mapping. It is a specific art of our trade that has taken off in the last couple of years and has revolutionized stage sets and event space transformations."
Brinkman feels that not enough event organizers are taking full advantage of video mapping and blending. "There are some very inexpensive ways to execute
and get huge 'wow factor.' While it is becoming very popular now on a large scale (on buildings and other huge struc- tures), I can see it being used effectively for smaller meetings, too. Most shy away because of how complicated and costly the systems are perceived to be, and because they don't know all the options."
Brinkman adds that "video systems seem to be the fastest growing discipline in the AV industry right now. The line between video and lighting is starting to get blurry with all the new advances in technology. Some engineers are using projectors to create specific lighting effects. Video control surfaces are getting smaller and extremely capable of handling 10-times what they did just five years ago."
He also cites new advancements in 4K laser projector technology. Brinkman says that, though this new technology is not fully fitted for the audio-visual rental industry, he believes that it will one day
50 September October 2014
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92