Jason Cataldi, CTS,VP of sales and mar- keting - event staging for IMS Technology Services, says that the most common forms of technology that planners are requesting and using these days are presentation projectors and wireless lavaliere microphones. With a changing world, however, come changing needs, and many of his clients are looking for some more interpersonal integration.
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"Many of our clients are now inquiring about the use of personal devices," he notes. "The business world has embraced the light weight, ergonomic, easy to use tablets. Presenters are now creating and presenting directly from these forms of technology. The laser pointer has been pushed aside as we have seen our clients walking freely on stage advancing slides with just a swipe of their finger."
For those looking to get the most value out of their AV experience, Cataldi rec- ommends, "wide screen video projec- tion blending... Using a large ultra wide projection surface that fills a meeting space from floor-to-ceiling and wall-to- wall creates a larger than life visual pres- entation. Why do we go to the movie theater when we can wait for the DVD? Because we want to feel the experience that you can only get sitting five rows back with tub of popcorn."
"The theater triggers your senses," he adds. "Attendees want to be engaged and entertained. It is our job as meeting professionals to do just that - but with a purpose. To deliver a message."
Cataldi further notes that this technology presents planners with the ability to dig- itally change the scenery of a meeting space, to adjust the backgrounds on the screen so that they can subtlymake such changes without distraction. They also can employ the use of pre-designed movements of text and video from stage right to stage left as a way to keep the audience's attention where it belongs. That being center stage.
“This technology can be used as a decor element, saving on external hard goods and to transforma space froma keynote to a general session, and then into an
48 September October 2014
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