This page contains a Flash digital edition of a book.
PISCINE 2012, LYON, FRANCE


ShowPreview OCT 2012 SPN


85


A third of the 100 new products on show at Piscine 2012 will respond to the growing call from many


European countries that consumers are ready to buy more pool safety products


The four day Piscine exhibition in Lyon from 13 to 16 November is set against increasing concerns through Europe about still inadequate safety standards.


S


A major EU research programme into improving day to day safety around swimming


afety is set to be the key theme for Europe’s largest trade event of the year this autumn.


pools was announced in the build up to the Lyon event – highlighting just how big a issue with the general public it has become .Accidents including drownings have reached record numbers in many European countries, sparking off the EU reaction. Piscine will see the launch of 100 new products and just less than 35 of them have a safety theme. France has one of the toughest safety regulations in the world when it comes to


WHAT THE FRENCH MARKET CAN TEACH THE REST OF US


Piscine 2012 will open with the French specialist pool and spa industry predicting an 8% growth this year. Europe’s strongest pool economy grew by 6.5% in the first nine months of 2011 and figures to be released at Lyon will show a further improvement. So what is the French market doing right.


• National generic advertising campaign paid for by specialist company contributions raise the profile of pools and spa to the French consumer.


• Increased Government support in the form of tax benefits are given to natural and eco pools. • The French pool industry produced the most complete market analysis of the current state of the industry which is used in advertising and promotional campaigns.


• French pool safety laws are amongst the most stringent anywhere in the world so pools are seen as safe, long term investments.


• Spending power in France is increasing and as with such countries as Brazil, India and soma Asian and Middle Eastern Countries there’s been a knock on effect of more pool building.


enforced fencing and pool standards but even France is set to step up its standards. In other European countries there are only guidelines for safety not legally enforced procedures. The Lyon show will again reflect how well the specialist French pool and spa industry has recovered in the past two years. Although it falls behind the dramatic growth of the trade in India and Brazil, the French trade ,which is also one of the best at providing market statistics has shown that four out of ten French people dream of having a pool of their own! With a total of 1.5 million pools in 2010, this dream is already a reality for 14% of French households with a house and garden. In a difficult economic climate, gardens and pools are widely viewed as safe investments in France. The pool market in France, the second largest in the world, continues to prove its dynamism, with growth of 6% in the first nine months of 2011. Two years ago Piscine delivered 600 exhibitors, 51% of which came from outside France and 18,000 visitors, 35% outside of France – so the show has become a real export focus with more new products seen than even at the big US trade show.


In November the exhibition will bring together 1,000 brands and play host to 100 new product launches.


Piscine, the spa and private pool exhibition opens alongside its sister show Aqualie, the aquatic and well-being exhibition, and has a number of innovations including: • Pool Vision: a new competition highlighting the world’s most original and attractive pool and spa projects in a dedicated exhibition space with the emphasis on how architects are using specialist pool products


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100