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HotTub&SwimSpaNews OCT 2012 SPN


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JACUZZI UK LAUNCHES ‘WELLNESS OASIS’ AT SUPER BRANDS FAIR


IT’S A SELLOUT AT LONDON’S HOT TUB CINEMA


It’s London’s latest sold out event – a Hot Tub Cinema, perched on the roof of east London’s Netil House, boasting 12 hot tubs, a projector and a screen.


The idea is simple. For £22, you share a hot bath with a maximum of seven others and then take in a film. Sold out at every event, the company hand pick the finest locations, set up their tubs and the magic begins. Numbers have doubled since the first showing, with 85 people taking to the tubs in one weekend to watch Back to the Future. The owner has had to increase capacity by 50%, and Future Shorts, the company behind Secret Cinema, is now hosting its own short-film festival in the tubs. Asher Charman, the 27-year-old Technical Director and founder of Hot Tub Cinema says: “Tickets have been going like hot cakes since day one. It’s a genuinely unique combination of experiences. The film gives it all focus – without it, you just have a hot tub on a roof.” There’s no mistaking the main attraction. In typically British manner, even the hot tubs are divided by price. There are three ‘cosy’ tubs – nicknamed ‘the ghetto’ – where up to eight cram in side by side. There are four ‘spacious’, designed for no more than six apiece, and the rest are for group hire of up to eight people, at £200 a pop.


Jacuzzi® UK stepped up into the style stakes when the company appeared at Super Brands, London, the interiors trade fair exclusively for established global design brands. The interiors trade fair has established itself as the destination for the world’s most progressive furniture, lighting and interiors brands outside of Milan Saloni. The fair was held on the ground floor of the Old Truman Breweryin London. On arrival visitors will notice a new unmissable street presence with 70m of 3.5m high glazed street frontage.


Jacuzzi’s attendance at the show coincided with the official launch of Sasha Mi and City Spa™, two products that can be used separately or can be combined to create a wellness oasis in the home. Sasha Mi, is a sauna, shower, hammam (steam) combination designed by Architect Alberto Apostoli. Sasha Mi creates a unique new offer where sauna, emotional shower


SHOW TO CRACK DOWN ON ROGUE HOT TUB TRADERS i FOR FURTHER INFORMATION


and hammam work together in one space: three in one wellness. City™ Spa is a hot tub designed by Kaluderovic & Condini and meets the need to save space – compact size suitable for small gardens or terraces. Natasha McCreesh, Marketing Manager for Jacuzzi UK Hot Tub Division said: “Innovation has been our lifeblood since the Jacuzzi family first created the hydrotherapy pump, working with designers such as Apostoli and Kaluderovic & Condini helps to keep our technology fresh, and


F JACUZZI UK ( 01274 654700 : www.jacuzzi.co.uk


Organisers of the international Piscine trade show in Lyons in November are to crack down on rogue companies working at the show trying to copy exterior designs and gather technical information from leading brands. It is the second show inside 12 months following Las Vegas last year to say it has evidence that the exhibition is being targeted by companies producing cheap imported products.


“We are increasingly concerned about this practice and some leading hot tub companies have raised our attention to the threat and we will put a number of precautions and safeguards in place,” said a spokesman.


The crackdown reflects the growing trade in pirated copies of top brands where a design is copied and then offered at less than half the recommended price, almost exclusively on the internet. Although the designs of the hot tubs look genuine, service engineers have said that the electrics and


plumbing are often both ‘basic and dangerous’ and fail all safety checks . The practice of these rogue models has been a growing worry with dealers in Britain and some manufacturers being approached to stock the products. The concern is the practice is still growing. Many service engineers in the UK believe that cheap bottom end spas and hot tubs sold in the UK represent a tragedy waiting to happen. While the top end of the hot tub market is focused on innovation, new technology and improved safety issues, the suspect end of the UK market represents danger to consumers. Many authorised engineers are called in to help repair cheap imports where the electrics and plumbing are naïve and often dangerous.


Six consignments of hot tubs from China were refused entry on to the UK market earlier this year following an investigation by HM Customs and Excise.


It’s the latest crackdown on illegal


products which fail import conditions. There have been at least two other incidents in the past eight months. Some of the consignments, being shipped into the UK from three Chinese based companies, were identified as pirated brands of leading overseas manufacturing companies, mainly from the United States. The tubs were impounded after inadequate paperwork and some of the tubs were said to be ‘not in any condition for safe retail sale’.


i FOR FURTHER INFORMATION


F PISCINE EXPO ( + 33 (0)4 7240 5410 : www.piscine-expo.com


retains focus on the design solutions that are necessary to carry technology in today’s world. Super Brands London provided us with the perfect event to share our design message and to discover new collaborators, not only for projects where we can place Sasha Mi and City Spa™, but to also seek inspiration for where we go next.”


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