Go Back to www.IndependentRetailer.com COMPANY SPOTLIGHT Versatile State Line Bags


GIFT SHOPS, craft stores and jewelry retailers all reach out to State Line Bag Co. for premium muslin bags. Both cost effi cient and customizable, the company’s new premium line was launched in early August, and has grown steadily in popularity. Kevin Downey, owner and president of State Line Bag, has received feed- back from customers lately that reassures him the company is keeping its buyers happy. “They appreciate the high quality of the muslin, which is a great deal thicker than most of the muslin bags on the market today,” he reveals. “These new, premium


bags have a matching stitch and drawstring, and are literally a blank canvas.” The product is ideal for everything from artwork to custom lettering.


“For us, the secret to suc-


cess has been staying focused on what we do and being true to what we do well,” Downey says.


“We don’t try to be everything to everyone.” The company doesn’t have to try, however, because the “naturalist” aesthetic, in par- ticular, has gained momentum as the interest in green products has increased. Natural food stores, organic retailers and other eco friendly businesses employ branding strategies that rely on natural imagery, such as using green in company logos, decorating stores in an environ- mentally conscious manner, and using packaging that has a more natural look than the everyday plastic bag. Thanks to this move-


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88 October 2012


INDEPENDENTRETAILER


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