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WAU Accessories continued from page 36


whole is iconic. Several details set


the Specter products apart from other wireless accessory brands, according to Jackson. First and foremost, the qual- ity exceeds original equipment manu- facturing (OEM) standards. “Once a customer buys it, I don’t want them coming back unless they’re buying more or they’re telling their friends about it,” Jackson shares. “From


the plastics to the guts of the product and the cords, quality is our priority. Even our auxil- iary cables feature gold plated plugs.” The company seems to have mastered both quality products and a solid branding strategy, and has grown by 250 percent since its begin- ning in 2002. ■


For more information: Wireless Accessories Unlimited 6741 Corporation Parkway Fort Worth, TX 76126 Toll Free: 800-586-5675 Tel.: 817-560-7300 Fax: 817-560-7302 Email: sales@waunlimited.com Website: www.waunlimited.com


Flashing Panda’s


Safety Stick continued from page 34


for $2.95 and is successfully sold as an impulse buy around $5.99. Flashing Panda adds dozens of new items to its roster on a regu- lar basis, specializing in light-up barware, raver accessories, party favors, and a recently expand- ed stock of sunglasses. When it comes to LED merchandise, Flashing Panda is at the forefront of the industry. ■


For more information: Flashing Panda 1600 Dell Avenue Unit H Campbell, CA 95008-6910 Toll Free: 877-357-2632 Email: Online submission form Website: www.fl ashingpanda.com


38 October 2012


INDEPENDENTRETAILER


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