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www.IndependentRetailer.com NEWS Profi t with Dollar
$tore Rewards continued from page 14
has increased about 40 percent. They’ve taken in several hun- dred thousand dollars because of our V.I.P pro- gram.” The V.I.P. Dollar $tore Reward program was a new concept to Matt, but not to Christine Masi. Kramer developed the same program for Jag- uar, Cadillac, Infi niti and BMW, and Christine, a service advisor in these dealerships before getting into the dollar store business, was familiar with the program’s abil- ity to increase sales. Storeowners across the coun-
try, in large and small cities alike, are utilizing the program, Kramer points out. “We have a lady named Mary who has a dol- lar store in Central City, a small town in Iowa,” he goes on. “It’s
in a nearby large city. She’s us- ing our program to increase her daily sales.” And if building business and
pretty amazing that she is op- erating this program in a town of 1,300 people. She’s using the program to bring people into her store, as opposed to having them go to stores like Walmart
eliminating costly direct mail and couponing activities isn’t enough, Kramer is mak- ing the deal even sweeter. Right now, through No- vember 1, new program participants will receive one year of advertising on
Superpages.com Yellow Pages for free. Kramer says he expects to have several hundred stores in
the V.I.P. Dollar $tore Reward program before the March 2013 ASD show. “For the ASD, we’ll have super show specials, as well
continued on page 22
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16 October 2012 INDEPENDENTRETAILER
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