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Manufacturer / Wholesaler
Sparkling Holiday
Jewelry Sales continued from page 76
is a promising area. Eighty percent of customers set retail prices at the tag price, he adds. “If something has $100 on the tag, we sell it to our customers for $20.” “We are working on
$20.00 Minimum Order
on drop ship orders
mayday@maydayindustries.com
maydayindustries.com 714-893-5410
two lines which will be launched prior to the January Miami show, maybe as early as December,” reveals Lah- kani. “They are the Perfect and i-Promise collections of ladies’ rings and pendants. If you say something is perfect, it has to be perfect, so we are put-
ting a lot of R&D into the line.” The Perfect Collection will have Swarovski stones and is designed to look like an actual diamond
ring. i-Promise, made of silver and cubic zirco- nia, is the company’s line of petite, promi- sory rings. “We want our rings to say a lot about the commitment being made,” Lahkani stresses. “It’s not just a ring, it’s a promise ring
and that is meaningful.” Wholesale Jewelry and
Accessories carries more than
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10,000 products, including ear- rings, necklaces, bracelets, pins, novelty items, body jewelry, sun- glasses and reading accessories, available at heavily discounted prices. “Our customers are gearing up for Christmas now, and we expect that department store jewelry for children will be popular,” predicts owner Jerry Conklin. “We’ve got over 100 different styles, and it’s all pre- priced from $4 to $6. It’s one of our best lines for kids and we sell it at $.58 apiece.” The company recently introduced a new line called, “Taramanda,” comprising 100 styles of cubic zirconia and crystal earrings, also perfect for holiday gift giving. “The crys- tal earrings wholesale at $1.25 and retail for $5 to $10,” Conklin points out. “The cubic zirconia wholesale for $3 and retail from $10 to $20.” Like much of Whole- sale Jewelry and Accessories’ merchandise, they include free
continued on page 79 INDEPENDENTRETAILER
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