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www.IndependentRetailer.com NEWS Profi t with Dollar
$tore Rewards continued from page 10
social media like Trip Advisor and Facebook, he adds. Not only does the program
build loyalty, the V.I.P Dollar $tore Reward program elimi- nates the need for costly direct mail, advertising and coupon- ing as a type of billboard. The card also features a Double Dol- lar Rewards section, whereby stores can offer double dollar rewards on slow moving and seasonal items. The V.I.P. Dollar $tore Re-
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ward Program is a hot topic today, since stores across Amer- ica are trying to fi gure out a way to increase their daily sales. J.W. Imports and Dollar Store Ser- vices, the largest dollar store builder in North America says, “Never before have we seen a sales promotion that drives both customer traffi c and daily sales through the roof. This program is giving us the edge over our com- petition, and so much more. With this promotion, our registers are ringing sales like never before, and that’s the bottom line.” The program also is having
a remarkable impact on Chris- tine and Matt Masi, who own The Dollar Store in Seaford, NY. “Within 24 hours of launching this program, folks that got the card on December 11 came back into the store to buy more items to get their cards punched,” Kramer shares. “To date, the Masis have given out 25,000 to 30,000 cards, and their business
continued on page 16 INDEPENDENTRETAILER
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