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www.IndependentRetailer.com WEB TRENDS
Couch Commerce continued from page 70
their couch, The Shirt designed their digital catalog to compli- ment a leaned back shopping experience, draped with large lifestyle imagery and clean, un- cluttered product layouts.” Gone are the days when
retailers did not see value in having online storefronts, with nearly every type of business today fi ne-tuning their websites. The tablet space is growing ex- ponentially, up 300 percent from last year alone, and it is essential that retailers carefully evaluate their tcommerce strat- egy. Online retailers and brick and mortar stores should not be apprehensive about this emerg- ing market. More CCI results and information is available at
www.coffeetable.com. ■
mCommerce the
New eCommerce continued from page 71
whereas that number was mere- ly two percent two years ago. The majority of
retailers
looking to keep up with sales trends are investigating ways to improve mobile websites by optimizing the sites to be more tablet friendly, so as to be bet- ter prepared to handle the shift from brick and mortar to mo- bile. This includes linking to a stronger social media pres- ence, and improving the size and quality of product images and reviews online. ■
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INDEPENDENTRETAILER.COM for Industry News & Updates October 2012 73
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