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www.IndependentRetailer.com Cracco Jewelry NEWS Profi t with Dollar $tore Rewards
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THE V.I.P. Dollar $tore Reward program, conceptualized by Karl Kramer and Co., is a new way for storeowners to build a loyal customer base, according to Karl Kramer, president. This vaca- tion rewards program “makes a store a destination,” he remarks, because it gives customers some- thing special. “Customers come in and receive a customized V.I.P. vacation reward card with the store name and address,” Kramer explains. “Storeowners use a unique security punch to punch out the dollar amount of the customer’s purchase on the
card. When customers spend a certain amount over a given time period, we recommend $200 over six months, they receive a three day, two night vacation at one of more than 40 spots across the U.S.” Accommodations are for four people at Holiday Inn or Ramada hotels, at numerous locations within driving distance so people don’t have to buy air- line tickets. Destinations include popular vacation spots such as Atlantic City, NJ, Orlando, FL, Dallas, TX, San Diego, CA, and Gatlinburg, TN.
The promotion that the industry is talking about IS NOW AVAILABLE FOR IMMEDIATE DELIVERY TO YOU!
BENEFITS:
Free Sales & Marketing Support training for you and your employees.
(888) 423-8939
www.DollarStoreReward.com
*Based on test market report. Increase of sales can vary depending upon store demographics and size. 10 October 2012
“The retail value of the hotel
certifi cate is $400, but it only costs the store a small percent- age of that,” Kramer continues. “In reality, it only costs the store- owner about $10 to take in $200. That’s a great return.” It’s a triple win, Kramer stresses. “Custom- ers win because they shop and are rewarded with a great vaca- tion, stores win because they are getting more sales, and hotels win because people will eat and drink there.” Hotel management is also hoping that participants will review the hotels through
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