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Go Back to www.IndependentRetailer.com NEWS Women’s Fashion


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CONSUMERS WILL shop and visit more stores this Novem- ber and December, according to ShopperTrak, an analyzer of retail foot traffi c. ShopperTrak expects national retail sales to rise 3.3 percent, and retail foot traffi c will increase 2.8 percent. Shop- perTrak’s holiday sales increase forecast follows 34 of the past 35 months of year-over-year U.S. re- tail sales growth. The expected increase in foot traffi c trumps the 2011 holiday season’s 2.2 percent decrease from 2010. In the ap- parel and accessories category, foot traffi c will increase 3.5 per- cent, and sales should increase four percent over last season, ac- cording to ShopperTrak. ShopperTrak founder, Bill


Martin, says, “Our shopper visit data tells us that consumers are visiting more stores than last year. This infl ux of traffi c will present opportunities for retailers to convert these visitors into buy- ers, especially with the extended holiday shopping season.” Thir- ty-two days lie between Black Friday and Christmas this year, the longest interval possible. ShopperTrak measures foot


traffi c in more than 50,000 loca- tions in the U.S., and analyzes the data in a proprietary, econometric model to create its ShopperTrak National Retail Sales Estimate™ (NRSE) of general merchandise, apparel and accessories, furni- ture, and other sales (GAFO). Its estimates have been accurate to within a three percent margin since January 2005. ■


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