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7.75" x 16" with 6" Header
E'arrs Inc. Post Office Box 1375
Gainesville , Georgia 30503
7.75" x 16" with 6" Header
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earrs@aol.com 800-521-1082 NEW PRODUCTS WAU Accessories
WIRELESS ACCESSORIES Un- limited (WAU), headquartered in Fort Worth, TX, distributes wire- less accessories and two-way radio accessories. WAU’s new Specter pack- age includes a car char- ger featuring an additional USB port, fl at cord premium earphones, and a 3.5 millimeter auxiliary cable for connecting MP3 players to audio devices. What stands out immediately when encountering a display of WAU’s products is the vibrant
and creative branding that con- nects its products. All racks and product packages are in line with the company’s belief in supply- ing retailers with, “cool products and hot profi ts.” The
Specter
point of pur- chase display holds 24 Apple car chargers, 24 micro USB car
chargers, and 16 auxiliary cables or earphones. Specter products range from $2.03 to $7.65 apiece for a 64 piece order, which comes with a free display. Suggested retail is $12.95 to $24.95, which earns retailers at least a 66 percent profi t. “We try to make wireless ac-
cessories more exciting so that our products become something that shoppers would like to buy, rather than something that they buy only out of necessity,” ex- plains Matt Jackson, president. “Wireless accessories are a sea of boredom, especially when it comes to car chargers. Retailers will buy them and put them on the shelf, where they then pro- ceed to do nothing but collect dust. With this in mind, we cre- ate some excitement around a product that’s usually run of the mill.” It’s a challenge, he fi nds, but WAU has succeeded with the release of its Specter line. The packaging is bright, the car chargers look fl ashy, with green LED lights, and the brand as a
continued on page 38 36 October 2012 INDEPENDENTRETAILER
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