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Jewelry Sales continued from page 78
shipping and a display. “That is a great savings, especially for our West Coast customers,” Conklin stresses. Also available with free shipping and a display is a new line of cocktail rings. “We call them ‘bling rings,’ be- cause there are crystals all over the rings,” Conklin shares. “They wholesale for $2.50 and retail for $5 to $10.” Wholesale Jewelry and Ac-
cessories sells a variety of merchandise for $.08 to $2. “A lot of the items we sell, you would normally see in a department store for $15,” Conklin notes. “I sell them everyday for $.62.
merchandise well under sug- gested retail price. “We want our customers’ customers to see something marked at $20 being sold for $3. That’s what gets them excited and keeps them coming back.” SomethingSpecial LA also
We’re talking less than fi ve cents on the dollar there.” This is pos- sible because the company buys tractor-trailer loads of merchan- dise, “and we’re tough buyers,” he states. “We know where we need to be, to be able to sell to our customers, who are some of the most price demanding people on the planet.” Conklin likes his customers to sell his
wholesales a wide variety of jewelry and accessories, in- cluding bracelets, brooches, earrings, hair accessories, key chains, sunglasses and gloves. “Our necklaces and necklace and earring sets are a current fashion trend, and Swarovski crystal earrings are big sell- ers,” says John Nam, company spokesperson. “We expect them to be popular for the holidays.”
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October 2012
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