Go Back to
www.IndependentRetailer.com WEB TRENDS
Couch Commerce continued from page 68
rapidly, and we’re seeing the couch commerce phenomenon skyrocket,” says CoffeeTable CEO Ben Choi. “Retailers need to pay close attention to this burgeoning marketplace by tracking and analyzing the dif- ferences in consumer behavior on tablets and online. Retailers of all types can now go beyond both the desktop computer and also traditional brick and mor- tar stores to reach shoppers in every part of the country.” Tablet growth is helping in-
dependent retailers by exposing brands to an entirely new con- sumer market. Washington, D.C. based boutique brand, The
Shirt by Rochelle Berens, joined CoffeeTable in 2012 and has ex- perienced increased sales since making its catalog available on iPad. The Shirt took note of its customers’ increasing use of tablets to access its website, and as an independent online retailer, the company wanted to broaden the reach of its brand while educating new customers about the unique innovation in its apparel. CoffeeTable worked with The Shirt to develop a digital catalog experience that accomplished exactly that. In contrast, The Shirt’s website ecommerce platform offers a traditional search and browse experience, centered on a long vertical grid of products. “The
Shirt is a perfect example of a boutique brand experiencing a serious spike in consumer engagement and sales, by stra- tegically entering the tablet space,” Choi points out. “Since joining CoffeeTable, The Shirt has used the analytics now at their disposal to better un- derstand their customer. With insight that the tablet audience often shops while nestled into
continued on page 73
SECURITY PLUS USA
MADE IN THE USA 70 October 2012
PLUS USA Wholesale
www.securityplusproducts.com INDEPENDENTRETAILER
1-800-735-1797
LARGE VOLUME WELCOME GREAT STOCKING STUFFER
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100