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Jewelry Sales continued from page 82


holds up over time, doesn’t scratch easily and is afford- able, Hollis notes. Ninety percent of Inox jewelry is made from 316L, a ma- rine grade stainless steel that is non-corrosive in salt water. “Rose gold and stain-


less steel, and black diamond and stain- less steel combinations are working really well and getting even stronger,” Hollis reports, “and for the last two years, leather and steel has been picking up. There’s been a lot of European infl uence with the


multiple bracelets that both men and women are wear- ing today, and a lot of our pieces lend themselves to wearing multiple versions.” Markup is generally three times wholesale price. “On the wholesale side, most of our rings are below $10 and most of our chains are in the $5 to $10 range,” Hollis continues. “Our av- erage price for bracelets is around $25. We have great


gift items, and our retailers do really well in December.” With Body Vibes, although


the line is composed of pieces that decorate the entire body, it’s all about the ear, according to Hollis. “People are wearing


larger size plugs, and don’t think twice about spending $20 for a nice pair of plugs that the retailer paid $4 or $5 for.” Body jewelry has a huge markup and retails for four to fi ve times wholesale. Sales One introduces new styles almost every week and has fully integrated design, manu- facturing, sales and distribution systems. In addition to Body Vibe and Inox, the company, located in Norwalk, CT, also dis- tributes Wild Tribe and a line of Playboy licensed jewelry. Killerbeads,


launched in


1993, carries an extensive line of wholesale jewelry for young men and women and teenagers. “We have many lines of mer-


continued on page 85


84 October 2012


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