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COMPANY UPDATE E-Cigs Light Up for
Premium Vapes continued from page 54
Electronic cigarettes have
been classifi ed as a tobacco product since the ruling was passed on a lawsuit between UTVG and the FDA in 2011. “Even so, there are a number of companies selling cartridges and vapors without doing any form of age verifi cation online, and without any clear guidelines about selling to minors,” says Servutas. “A part of what we try to do is educate retailers about best practices for selling this product, and educate companies we work with, not just from the standpoint of being a brand, but also as part of an association, so that retailers know exactly what we are.” The company strives to teach retailers who sell elec- tronic cigarettes that they should adhere to tobacco industry stan- dards already in place. Premium Vapes encourages retailers to familiarize themselves with the Electronic Cigarette Association (TVECA), a nonprofi t organiza- tion dedicated to mediating on behalf of the e-cigarette industry. The TVECA answers questions surrounding the product and the industry, and establishes indus- try standards so that retailers have a reference to follow. With many states working to change the way that e-cigarettes are reg- ulated, it is essential that buyers and sellers stay on top of indus- try news and trends. At Premium Vapes, the best seller is the PR110 kit, a complete
continued on page 56 29¢ each
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INDEPENDENTRETAILER.COM for Industry News & Updates October 2012 55
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