Go Back to www.IndependentRetailer.com COMPANY UPDATE E-Cigs Light Up for Premium Vapes


UNDER THE umbrella of the United Tobacco Vapor Group (UTVG), Premium Vapes Elec- tronic Cigarettes launched in 2008. Four years later, Pre- mium Vapes is making strides that are shaping the structure of the electronic cigarette industry. The company not only sells e- cigarettes in numerous styles, but also educates retailers about the product. The more familiar retailers are with the e-cigarette industry, the more success they will have with product sales. Customers of Premium Vapes are guided to e-cigarette educa- tion websites when they work


with this savvy distributor, to help them become more fl uent in the language of the industry.


Premium Vapes CEO, Vi-


tali Servutas, was recently in Europe working to expand the company’s customer base over-


seas. The fi rm makes it a priority to take a tactical approach to growth, constantly penetrating new markets and entering new stores, with the European mar- ket being one at the forefront. “Every day we breathe and live electronic cigarettes,” Servutas admits. The company devotes itself as much to shaping the industry as it does to selling products. Servutas notes that many retailers he works with are unaware that e-cigarettes are a tobacco product, and this detail is of utmost importance in order to sell them successfully.


continued on page 55


888.694.6453 GoMWI.com | e: Sales@gomwi.com 54 October 2012


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