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rettes, and a miniature, which equals about a pack,” Servutas explains. “Three or four years ago, this kind of pack used to sell for $170 to $200. Now, you can go to a gas station and buy disposables for $5 to $10, so the product is now more accessible than ever, and is much easier on a consumer’s wallet.” The electronic cigarette in-
dustry has grown tremendously over the last few years. When the Wells Fargo Securities To- bacco Talk conducted a survey this year, it found that the e- cigarette industry has grown to $300 million at retail, and is
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expected to reach more than $1 billion within the decade. ■
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tantly, our customers,” explains Estevez. This means more op- portunities for retailers to earn a profi t. By enlisting the buying power of BlueRibbon Ventures, and bringing high-end closeouts into stores, retailers can maxi- mize their earning potential. ■
For more information: BlueRibbon Ventures 6966 N.W. 12th St. Miami, FL 33126 Tel.: 866-462-2583 Email:
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