Q4TVadvertising re:creation
Moshi Monsters wearable accessories are back on TV for a three-month period, with a 20-second ad running from early August to the end of October. The campaign runs in the UK and Ireland on CITV, Nickelodeon, POP and NickToons, delivering just under 500 TVRs. The catchy ad focuses on collectability and the key point of difference - wearable accessories. The earlier campaign, which ran in Spring, drove substantial EPOS sales increases, so stock up now. Series 2 of Moshi Monsters Zippsters, Charmling Bands and Keychains are now available.
T: 01189 736 222 W:
www.recreationplc.com
MGA Entertainment
Razor is revved up for Christmas as it showcases its electric scooter range for the first time with a focus on the brand new E90. The campaign commences on 22nd October and runs for six weeks. 200 TVR’s will air on Disney XD, CITV, Nickelodeon, POP, Cartoon Network, Boomerang and Channel 5. The TV commitment will be supported by social media and PR, including product placement featuring high-profile celebrity endorsement. re:creation’s range of pocket money
An array of new products will be supported by TV advertising running from August to December. A key new product is the Novi
Stars dolls, with their exciting cosmic features. Novi Stars is sponsoring Nickelodeon’s ‘Alien Surf Girls’, which will be supported by a full product launch programme. Further expanding MGA’s fashion doll portfolio is Bratzillaz, the witchy glam cousins of the original Bratz characters. The new TV-advertised range will also benefit from media sponsorship and social media campaigns. MGA’s Lalaloopsy range will be expanded. TV-advertised ranges include: Lalaloopsy large dolls; Lalaloopsy Sew Magical Mermaid; Silly Hair Lalaloopsy; and the new interactive Silly Hair Lalaloopsy Star Harmony B Sharp. Lalaloopsy will also have webisodes. Lalaloopsy Littles will launch the first ever feature doll: Lalaloopsy Littles
Sew Cute Patient. The popular Mini Lalaloopsy range will grow to more than 80 characters.
TV-advertised products include the new funfair-themed Mini Lalaloopsy Fun House Playset and the Mini Lalaloopsy Sew Sweet Playhouse, both with exclusive Mini Lalaloopsy dolls. Bratz will receive TV-backed launches for Bratz Funk ‘n’ Glow, Bratz Chic
Mystique, Bratz Crystalicious Deluxe and Bratz Boutique. Several new Moxie Girlz ranges will be supported on TV, including Moxie
Girlz Bendy Braidz, Moxie Girlz Bubble Bath Surprise dolls and the refreshed Moxie Girlz Horse Riding Club Doll and Horse assortment, with continued support for Moxie Girlz Glitterin’ Style dolls and Moxie Girlz Magic Swim Mermaid.
T: 0845 0533 333 W:
www.mgae.com
Tomy Grossman
Chuggington will feature in TVRs designed to drive brand awareness and communicate the depth of the range to pre-schoolers and their parents. The latest Autumn/Winter lines, including the Double Decker Roundhouse, will share slots with the Chuggington Interactive range. Tomy’s Raa Raa the Noisy Lion range comprises
characters from the world of the Jingly Jangly Jungle and will feature strongly in a TV advertising campaign. Raa Raa’s Treehouse Playset and Raa Raa’s Interactive Cubby Buggy have dedicated adverts. Play to Learn will showcase with Pic ‘n’ Pop and
Mr Colour Maker, both set for TV spots ahead of the festive season. Reduced price points mean sales are predicted to increase when the TV slots appear. The world of Winnie the Pooh is brought to life
with Tomy’s offering. Guaranteed to have ‘must- buy’ appeal, hero products include feature plush Night Night Pooh and Boing Boing Tigger. Finally, Tomy’s pre-school arts and crafts brand Aquadoodle is supported by a heavyweight TV campaign to drive Christmas sales. Adverts will feature Aquadoodle Classic alongside the best- selling Rainbow Aquadoodle.
T: 0208 722 7300 W:
www.tomy.co.uk
62 Toyworld
This year, Grossman will be concentrating on their popular range of scooters, particularly the Lightning Strike Scooter, the Cosmic Light Scooter and the best-selling My First Scooter. Pocket Money ranges will also be highlighted, including the Deadstone Valley collectables. Fizz Pods are next in the line–up, especially the new Princess Fizz and Moshi Fizz. Mermaid Magic, Dino Magic, Alien Cosmolights and Birth Pods will also feature strongly. The campaigns will run on satellite channels continuously from August until after Christmas Day to catch Boxing Day sales, with TV ads tagged to support retailers.
T: 01416 132 525 W:
www.ozbozz.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108